San Francisco/ London– 1st October, 2008– fatfoogoo, the leading provider of in-game commerce ecosystems, today announced it has appointed Stevana Case to spearhead its North American business as Vice President of Business Development and Sales.
Case joins fatfoogoo at a time the casual gaming industry is expected to grow to an estimated $1.15 billion industry by 2011, according to DFC Intelligence.
“Stevana is widely respected in the videogame industry with impressive experience as a professional gamer, designer, author and more,” said Martin Herdina, co-founder and CEO, fatfoogoo.“Her knowledge of the industry and deep passion for gaming is a winning combination for fatfoogoo as we expand our business in North America.”
Case is a widely recognized figure in the videogame industry. She is celebrated for being one of the first professional female gamers and the first woman in the Cyberathlete Professional League. Notably, Case has gained recognition for defeating John Romero in Quake death match, single handedly beating him the first time they played.
Most recently, Case has made her mark as a tough-minded and experienced business development professional, working on a wide range of platforms including PC, mobile, IM and consoles. She has combined her professional gaming experience with a personal passion for the industry serving as Director of Business Development and Sales at Tira Wireless.
Prior to business development, Case worked at several gaming companies serving in wide ranging roles from videogame level designer and product manager within the social games and networking space. Case was also the Co-founder and CEO of Monkeystone Games. Post Monkeystone Games, Case headed up the product development team for Warner Bros. Online, Mobile Group.
“I am excited to join fatfoogoo; the team’s experience with microtransactions and modular platforms will serve both developers and publishers nicely,” said Case.“As a gamer, I love buying items and the complexity that microtransactions bring to the game experience. As a professional, I find fatfoogoo’s technology the most comprehensive offering on the market.”
Recently, fatfoogoo announced it has made its monetization software system available to developers in Project Darkstar, an open source development environment created by Sun Microsystems Laboratories. With fatfoogoo software publishers and developers can more easily tap into unchartered revenue streams of microtransactions.
fatfoogoo is the leading in-game commerce ecosystem for monetizing online games and virtual worlds. Fatfoogoo’s solutions allow both publisher-to-player and player-to-player financial interaction, as well as traditional user and subscription management. Publishers can choose white label turnkey solutions or individually configured modules. Founded in 2006 by Daniel Petri and Martin Herdina, fatfoogoo is headquartered in Austria and also has offices in the US and the UK. For more information, please visit www.fatfoogoo.com.
Braun Europe for fatfoogoo
Tel: +44 20 7297 3311