Strategy First Summer Sale Heats Up Steam

News Flash!

Montreal, Canada. July 10th, 2007. Publisher Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings, Ltd. (Nasdaq: SSTR), invites you to participate in a fantastic week of savings on Steam, a leading digital distribution platform for PC games. Strategy First is offering up to 75% savings on select titles available for purchase and download on Steam, with games such as Disciples II Gold and Jagged Alliance 2 being offered for as low as $4.95 each. The promotion will run for one week only, from July 10th to July 16th, 2007.

“Strategy First was the first publisher to put its titles on Steam and it’s been a great partnership so far,” says Strategy First’s Business Manager, Emmanuel Wall.“We want to take this chance to thank the 13 million gamers who are on Steam with some compelling low prices.”

To take advantage of this promotion, please visit www.steampowered.com.

About Steam

Steam is a leading platform for the delivery and management of games and digital content, and has pioneered its broadband services to over 13 million customers with core and casual games from today’s leading publishers and developers. For more information, please visit www.steamgames.com.

About Strategy First Inc

Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq: SSTR), is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company is well known for its proprietary groundbreaking titles, such as the award winning Disciples, Jagged Alliance and Space Empires series of games, which are under continued development. Simultaneously, Strategy First continues to publish many of the industry’s major titles, winning numerous awards for games such as“Hearts of Iron”, and“Galactic Civilizations.” Recent offerings include top releases such as“S.C.S.– Dangerous Waters™” and“Space Empires V” and“MAKING HISTORY: The Calm and The Storm.” The Company provides a unique alternative for independent developers seeking to market their games to a worldwide audience. www.strategyfirst.com

About Silverstar Holdings

Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive PLC and Strategy First Inc. as well as a stake in Magnolia Broadband. Empire Interactive PLC is a leading developer and publisher of interactive entertainment software games such as Starsky&Hutch, Big Mutha Truckers, Ford Racing and FlatOut. Empire’s products are delivered on both console and PC platforms. Strategy First Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Magnolia Broadband is a fabless semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry.

The statements which are not historical facts contained in this press release are forward looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.


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