Streamline Studios' Alexander Fernández to Speak at GC Asia Conference

GC Asia Conference (GCAC)

(September 6-7, 2007)

Leipzig, Germany - September 1, 2007 - The GC Asia Conference (September 6-7) today announced that Alexander Fernández (CEO, Streamline Studios) will deliver a keynote on the growing topic of outsourcing entitled, "The Rising Value of Content Capital." GCAC 2007 will be held alongside the GC Asia exhibition, September 6-9, at the Suntec Singapore International Convention&Exhibition Center. In addition to the issue of outsourcing, GCAC will focus on mobile and online games as well as networking opportunities for developers and publishers from the Asia-Pacific region, North America, and Europe.

Today, a global community of knowledge workers creates the content that fuels the videogame industry. These creators are spread across multiple continents with variable pay and working conditions, yet they all face similar challenges and opportunities. Alexander Fernández will focus his keynote on the importance of the knowledge worker in today's content-driven games sector, and the necessity of recognizing the value - the content capital - they create. The topic will also cover the shared challenges and opportunities for the content creation sector and the developers and publishers they serve.

A founding member of Streamline Studios, Alexander Fernández has served as the company's CEO since 2002. He helped to build the company from a fledgling creative studio into an internationally recognized creator of digital content for top interactive entertainment franchises such as Gears of War, Saint's Row, and Ghost Recon 2 as well as an independent developer of its own IP. Alexander also serves as director of business development for BGIn, the Benelux Game Initiative, and the European Games Developer Federation.

"We view GC Asia as a key forum for addressing both the opportunities and challenges of the emerging content creation sector in Asia," said Alexander Fernández. "With game development ever more a global phenomenon, it's the perfect time to address the implications for all parties involved: creators and publishers alike."

GCA/GCAC registration now online

Online registration for GC Asia and GC Asia Conference is currently open. For more information and registration please visit http://www.gc-asia.sg

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Media Contacts:

Leipziger Messe

Stephan Reiss, Press Officer

+49 (0) 341 - 678 8186

s.reiss@leipziger-messe.de

North America

Sean Kauppinen, Kohnke Communications

+1 415-777 - 4000

sean@kohnkecomm.com

Streamline Studios

David Lee

+31 (0) 20 684 8505

dlee@streamline-studios.com

Contact for GCA

Exhibitors, sponsors, and participants:

Jorg Zeissig, General Manager LMI

+49 (0) 341 - 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Sponsors, speakers and participants:

Frank Sliwka, Project Director

+49 (0) 341 - 678 8288

f.sliwka@leipziger-messe.de

GC Asia Conference and GCDC on the internet:

http://www.gc-asia.sg

http://www.gcdc.eu

About GC Asia/GC Asia Conference

The Games Convention Asia (GCA) is the only Convention in Singapore and the Asia-Pacific region for interactive entertainment, infotainment, edutainment, hardware and technology. The fair is organized with the LMI (Leipziger Messe International GmbH), a subsidiary of the Leipziger Messe GmbH, and CEMS (Conference&Exhibition management services Pte Ltd. Singapore). It is accompanied by the GCA Business Centre, which will be utilized as a business platform equipped with internet access points, presentation technology and catering. The concept of the Games Convention Asia Conference (GCAC) is, "Developing&Development," and in producing the "GCA 2007 Competition". The organizer's goal is to firmly establish what will be the Asia-Pacific region's largest convention devoted to digital media, computer games, entertainment and educational software as well as hardware. www.gc-asia.sg

About Streamline Studios

Streamline Studios is an independent developer and leading provider of integrated content for AAA video games. Along with creating its own IP such as HoopWorld, Streamline develops and integrates full-service, end-to-end solutions for next-gen game developers worldwide. Since its founding in 2001, Streamline Studios has become a leading content creator in the videogame industry while providing service solutions for high-profile partners and franchises including Gears of War and Unreal Tournament 3 from Epic Games, THQ's Saint's Row, James Bond 007: NightFire from Electronic Arts, and Red Storm Entertainment's Ghost Recon 2. Thestudio also offers full-service music and sound services for games and other entertainment projects with Streamline Sound. For more information on Streamline Studios, visit www.streamline-studios.com.


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