FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, has entered an exclusive partnership with Studio X, the publishing arm of award-winning mobile media company Player X, and granted exclusive mobile game licensee rights for the America’s Got Talent, the #1 summer series on NBC produced by SyCo television and FremantleMedia North America.
Under the terms of the deal, Studio X will have exclusive rights for the US and Canada where the official America’s Got Talent mobile game has been rolled out across all operators. The mobile game encapsulates the brand properties of the TV show with innovative casual gameplay that tests gamers’ puzzle and rhythmic skills in the frenzied atmosphere of a TV show.
The mobile game is being supported by an integrated marketing campaign across both countries. Previously Player X has worked with FME in Europe and published mobile games based on five classic FME game shows that include Family Fortunes, The Price Is Right, Sale of the Century and Blockbusters.
“We are delighted to be working with FME again on one of their top-rated game shows after our previous collaborations in Europe on Family Fortunes and The Price is Right,” said Tony Pearce, CEO of Player X.“America’s Got Talent’is a phenomenon and we’re confident the casual game we have published will be similarly successful.”
“We are very excited to be working with a talented mobile partner such as Player X. Their new and unique gameplay taps into the core values of the show’s energy, quirkiness and unpredictability”, said Olivier Delfosse, Senior Manager, Interactive for FMNA.
The announcement follows the recent launch of Player X’s new branding and organisational structure into two operating divisions, Player X Distribution and Studio X, the content arm of the company.
Now in its third season, AMERICA’S GOT TALENT is produced by FremantleMedia North America and Simon Cowell's SYCO Televison. Cowell, Cecile Frot-Coutaz, Jason Raff, James Sunderland and Georgie Hurford-Jones are executive producers. Distributed by FME to more than 100 territories worldwide, the show is hosted by Jerry Springer and presided over by celebrity judges David Hasselhoff, Piers Morgan and Sharon Osbourne, all featured in the mobile game.
Monty Munford, Player X
Tel: + 44 (0)7970 673695
ABOUT PLAYER X
Player X is a mobile media company that specialises in games, video and TV. It has two operating divisions: Player X Distribution which delivers content aggregation and value added services to network operators and content provider; and Studio X its content arm that publishes mobile TV&video channels as well as games. Player X has deals with more that 140 global operators and a potential audience of more than 2.5 billion people.