SUNFLEX EUROPE ANNOUNCES SUCCESSFUL LAUNCH OF THE ZERO G MOTION CONTROLLER BUNDLE FOR ELECTRONIC ARTS NEED FOR SPEED™ UNDE

ISERLOHN, GERMANY (November 26, 2008)– Sunflex Europe GmbH an independent premier video game peripheral and accessories manufacturer today announced the successful launch of the Zero G Motion Controller and Need For Speed Undercover bundle for the Sony PlayStation®2 in a collaboration with Electronic Arts. The bundle coincides with the European release of Need for Speed Undercover and is available from retailers priced at£39.99.

“Electronic Arts’ Need for Speed Undercover is destined to become one of the holiday's biggest racing hits”, said Mike Steup, Owner and Managing Director of Sunflex Europe GmbH.“With its innovative acceleration sensor for optional motion detection, the Zero G Motion is the ultimate controller to experience Need for Speed Undercover– we are happy to offer gamers throughout the United Kingdom, a fantastic bundle at an amazing competitive price”.

The official PlayStation® licensed Zero G Motion Controller, introduces motion sensing technology to the Sony PlayStation®2. A 3D motion sensor provides intuitive steering and movement, matching the functions of the left mini joystick. The sensor can be turned on and off, accommodating the player’s individual preferences. Supporting digital, analogue and motion modes the Zero G Motion Controller also features a vibration button and a 2.40 metre cable. For additional information on the Zero G Motion Controller please visit the official web site: www.zero-g.eu

Developed by Black Box in Vancouver, B.C., Need for Speed Undercover is now available throughout the United Kingdom. The game will be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP™ (PlayStation®Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com.

About Sunflex Europe GmbH

For more than a decade, sunflex Europe, based in Iserlohn/Germany, has always been an important factor in the European market for video gaming accessories. In the course of time, founded on the many years of experience and expertise, sunflex has developed two meshing business models.

sunflex is the exclusive distributor of the video gaming brands snakebyteTM and FANATEC® covering a wide range of video gaming and PC accessories: Whether useful adaptors, clever and convenient transport and storage solutions, sophisticated controllers, premium cables, or state-of-the-art peripherals for hardcore gamers - some of these are even officially licenced by Microsoft or Sony.

Furthermore, sunflex is exclusive distributor of the official PlayStation® licensed products "°G Motion Controller" and "°G Wireless Controller" for use with Sony's PlayStation®2.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle,POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.“PlayStation”,“PLAYSTATION” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used by license by Microsoft. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

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Chris Clarke

Freeform Communications

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chris@freeformcommunications.com


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