Super Happy Fun Fun, Inc. Announces Field&Stream Fishing for iPhone, iPod touch and iPad.

AUSTIN, TXSeptember 24th, 2010– Super Happy Fun Fun, Inc., the developer and publisher of the smash hit iPhone version of Big Buck Hunter® Pro™ is today announcing, for a limited time, 66% off sale of its newest game for the Apple iPhone: Field&Stream Fishing.

Field&Stream Fishing is an exciting, arcade game that breaks the mold of existing slower-paced fishing titles with a focus on angling action. Its flick motion casting and wily fish population give every player a chance to hone their skills and haul in the big ones.

Field&Stream Fishing brings arcade action to the lake, where players try to catch the biggest fish possible within a session of limited casts. But outside of the big haul there's plenty more to do, with a fishing journal chock full of addictive quests and achievements that keep players coming back again and again.

Big fish get you the big score, and real-time tickers always let you know what your friends are catching and where. Fight for your position on the leader boards and keep track of your rivals with real-time, mobile notifies in the onscreen ticker.

Field&Stream Fishing focuses on fast-paced gameplay and frantic fish interaction, surrounded by the sport's favorite, beautiful real-world environments. Cast it, hook it, reel it in-- you've caught a monster fish!

Field&Stream Fishing is available now for 99¢ on both the iPhone and iPod touch, through the iPhone App Store. http://itunes.apple.com/us/app/field-stream-fishing/id365103480?mt=8

Real Lakes, Real Fish, Reel Fun!

Check out Super Happy Fun Fun online to learn more: www.superhappyfunfun.com,

twitter.com/shff and facebook.com/pages/Super-Happy-Fun-Fun-Inc

About Super Happy Fun Fun, Inc.

Super Happy Fun Fun (SHFF) is a leading developer of mobile games, applications and Plug‘n’ Play TV Games and was founded in 2001. Headquartered in Austin, Texas, the experienced team, led by video game veteran Mark Stephen Pierce, SHFF creates and delivers some of the best interactive entertainment, including the classic Return to Dark Castle, the award-winning Tilt-A-World and iPhone titles Big Buck Hunter® Pro™, Snowboarding TnT, Star*Burst and Ace Yeti Trapper. For more information, please visit www.superhappyfunfun.com.

About Field&Stream®

Field&Stream®, The World’s Leading Outdoor Magazine, is the country’s largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field&Stream® ( www.FieldandStream.com) gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field&Stream® is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation ( www.bonniercorp.com), one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

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© Super Happy Fun Fun, Inc., 2010, All Rights Reserved.

Media Contacts:

Mark S. Pierce, Super Happy Fun Fun, Inc.

(512) 349-7877 ext.100

mpierce@shff.com

Amanda McNally, Field&Stream

(212) 779-5527

amanda.mcnally@bonniercorp.com


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