SUPER YUM YUM COMES TO PC THROUGH BLITZ 1UP

23 MARCH 2010 LEAMINGTON SPA, UK. Blitz 1UP, an initiative run by leading UK developer Blitz Games Studios, has partnered with AirPlay to bring award-winning IP SUPER YUM YUM to PC for its third outing.

SUPER YUM YUM is an award-winning mobile game with loveable characters, addictive gameplay and brain-tingling puzzles. Two iterations of the franchise launched in 2004 and 2006 and more than one million people have now played the game worldwide, on almost all major mobile network operators in Europe, North America and Japan.

And now SUPER YUM YUM: PUZZLE ADVENTURES, developed by Regolith Games, is making its debut on PC. Star as Leon the Chameleon in the fruit-licking, colour-changing, puzzle-solving adventure across four worlds and 36 levels.

In SUPER YUM YUM: PUZZLE ADVENTURES the pesky fruit monster Ms Tum Tum has broken her bikini diet plans and gobbled Leon’s stash of juicy fruit. Leon must eat his way through fruity, fiendish puzzles, licking fruit to change colour and choosing the right combinations of fruit to finish each level. Leon must also rescue his babies along the way.

• Easy to pick up and play

• Deceptively simple and original gameplay

• Free from stress-inducing enemies

• Adorable characters

• Bite-sized gameplay with constant progression

• Eat just enough to progress or complete each level perfectly

• Four mini-game interludes

• Intro/outro cutscenes with special ending for perfect play

• 10 to 15 hours estimated playing time.

Chris Swan, Blitz 1UP Business Development Director, says:“We're delighted to be partnering with AirPlay to bring the SUPER YUM YUM franchise to PC. The team have created a charming and very original puzzle game that I'm certain will appeal to a very wide market on this platform."

Adds AirPlay’s Ian Masters:“Ever since SUPER YUM YUM first launched on mobile we always hoped Leon the Chameleon would one day make it to the big screen; or at least to one bigger than a coaster. Now with the support of Blitz 1UP, it's finally happening and we're as pleased as a particularly fruity punch about it.”

For developers interested in discussing further opportunities with the Blitz 1UP initiative, see: www.blitz1UP.com/details or email blitz1UP@BlitzGamesStudios.com

To follow Blitz 1UP on Twitter, go to www.twitter.com/blitz1UP or find us on Facebook.

Media enquiries:

For all enquiries outside of the US, contact Debbie Henderson, Blitz Games Studios’ Assistant PR Manager at dhenderson@blitzgamesstudios.com.

For US enquiries only, contact Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.

About Blitz 1UP, Blitz Arcade and Blitz Games Studios:

The Blitz 1UP initiative is run by Blitz Arcade and was launched in 2008 as an outlet for small, independent teams to bring their titles - finished and unfinished - to market on XBLA, PSN, PC, WiiWare and mobile platforms. The scheme offers tailor-made packages to indie developers including PR, QA and access to its established distribution channels. The initiative provides a wide range of services, from design and production advice through to assistance with finding distribution and publishing partners. www.Blitz1UP.com. Blitz Arcade is a division of Blitz Games Studios, which is based in Leamington Spa and was founded in 1990. Its six divisions encompass mature titles (Volatile Games), Serious Games (TruSim), family titles (Blitz Games), proprietary middleware (BlitzTech), downloadable games (Blitz Arcade) and its education division (Blitz Academy). www.BlitzGamesStudios.com.

About AirPlay:

AirPlay is an independent, award-winning, UK-based games development company with a track record of working on major games and media brands in the mobile space, and a reputation for quality delivery. Previously a specialist in mobile they are now working across multiple digital distribution platforms including console and iPhone. Founded in 2003, AirPlay has established a strong reputation through licence work on AAA third party brands while creating their own BAFTA-nominated original IP. AirPlay has developed games for major publishers such including Sony, Sega and Namco and has worked on iconic brands such as Sonic the Hedgehog, the X Factor, Casper the Friendly Ghost and Chu Chu Rocket. AirPlay is also currently developing its award winning IP Super Yum Yum across all formats, including PC and console.


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