Surprise Attack Expands Focus on PC Games with New Hire

MELBOURNE, AUSTRALIA, March 11, 2012 -- Surprise Attack, an Australian-based marketing agency focused on independent game developers, today announced the appointment of Lex Suurland, former Product Manager of Iceberg Interactive. The hire is a strategic move to expand the operations of the agency and Suurland will be responsible for developing and delivering important services to assist PC game developers.

In his previous role as Product and Digital Distribution Manager at Dutch PC publisher Iceberg Interactive, Suurland worked on games including Endless Space, Killing Floor, APB Reloaded and the Wings of Prey series. He was heavily involved in growing the digital distribution side of Iceberg’s business, setting up and managing relationships with digital stores such as Steam, EA Origin and Amazon.

Surprise Attack has recently signed projects for several Australian PC developers including Melbourne’s Current Circus and Jigxor and Sydney’s Membraine Studios.

“We started Surprise Attack with a focus on mobile games as that was the platform most local developers were working on,” commented Chris Wright, Managing Director at Surprise Attack. “However, we always felt expanding to PC was critical and we jumped at the chance to bring Lex and his wealth of experience on board.”

“We’re already working with several studios on PC projects and are hard at work developing some new PC-specific services beyond our general strategic and promotional activity.”

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About Surprise Attack

Surprise Attack is a specialist marketing agency for the video games industry. Launching in October 2011 with an initial focus on independent game developers, Surprise Attack now has a team of nine highly experienced marketing experts and operations in both Melbourne and Sydney.


The company’s work encompasses global campaigns for Australia’s independent developers, Australian marketing campaigns for overseas publishers and guidance for brands wanting to reach the gamer audience.

By providing scale, expertise, connections and manpower, Surprise Attack helps independent developers build their studio brand, promote their games, gain commercial viability and grow. With years of expertise and strong local presence in the Australian market, the agency delivers a full range of marketing services for games publishers, larger developers looking for a local presence or brands hoping to reach the gamer audience.

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Follow Surprise Attack on Twitter: @supattack

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SOURCE: Surprise Attack

Chris Wright

+61 (0) 406 380 443


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