Survey of online and mobile casual gamers

    <*> 30 percent more online gamer in 2009

    <*> Online gamer use more intensively the online shopping option <*> Paid game download content: HTC before iPhone
Online casual games and mobile games are becoming increasingly popular. At the GAMES CONVENTION ONLINE the research institute gamematrix and games publisher Greentube presented the first results of their study, which compares demographic data provided by several market research institutes and analyses the user behaviour of online and mobile casual gamers. Male consumers, for instance, are forerunners in using paid mobile and online contents. Online gaming is still more popular with 55-year-olds, but mobile games are catching up continuously. Obviously online casual gamers are the social networkers of today.

Online Games Increasingly Popular

The number of online gamers has increased by 30 percent in 2009. Strategy, puzzle and action games as well as time-consuming MMOs are the most popular genres. Surprising: 26 percent of the gamers are between 35 and 44 years old and belong to the“mature” age group. Women are also strongly represented amongst online gamers. While they primarily prefer casual games, male users are more likely to play games with regular payment schemes. When using internet services other than gaming portals, there is not much difference between online gamers and the rest of the surfing population– news, videos and communicating online with friends are the most popular activities. Yet, online gamers are more apt to use online shopping services.

The majority of online gamers still come from low-income households. Nearly 25 percent belong to the group of higher earners with a minimum income of 2,300 Euros. The group of gamers earning between 3,500 and 5,000 Euros is represented above average here. Households with a median income are still represented below average– this might be due to the respective personal circumstances.

Online gamers are indeed ready to spend money on their hobby– on average they invest about 28 Euros in online games per month. Generally they are receptive to advertisements– every third user actively clicks on ads.

Positive Trend in Mobile Gaming

Compared to online gamers, mobile gamers mostly do not play regularly. Yet, they use their mobile phones more often for gaming than for accessing the mobile internet. Pre-installed games are still more popular than download content, which is primarily due to costs. Those who already have downloaded one game are more apt to do this again sometime in the future. Mobile games mainly attract the younger target group of the 13- to 24-year-olds.

Apart from iPhone and HTC users, mobile phone users are not as willing to pay for mobile games as online gamers. Despite this fact it was possible to generate revenues of 140 million Euros with mobile games in Germany alone in 2009. Eberhard Dürrschmid, CEO Greentube, comments:“Women prefer to play mobile games, but it is mainly the male users who spend money on it. The mobile games issue often also depends on the respective end device and the connection charge.”

About Greentube GmbH

Greentube I.E.S. GmbH is a leading developer and provider of Gaming Solutions for the Internet, mobile devices and Itv. The company also achieved international acclaim with its cross-medial formats for PC and TV. Founded in 1997, the company is run by the original team. The 120-employee-strong company has since serviced many well-known portals and gaming websites with its turnkey gaming technology. Greentube continues to expand globally, the focal point being the development of individual gaming portals and gaming solutions that match the look and feel desired by the customer. In January 2010, Astra Games Ltd.– a part of the Novomatic Group of Companies– acquired a majority stake in Greentube. The deal is not only seen as a landmark development for the Group, but also as an important strategical step towards becoming one of the key companies within the online games industry– based on the continuing global success of Novomatic Games.

About gamematrix

Gamematrix (founded in 2006) is the research and consulting department of 11 Prozent Communication. The research institute cooperates with GFM News (also belonging to 11 Prozent) to collect the most up-to-date data of renowned market research institutes for detailed analysis and makes them available complete with insights and scientific interpretations. The gamematrix team comprises of professors, editors ans analysts.

About the Games Convention Online

The world's only business and networking platform for browser, client and mobile games will bring together international industry experts to discuss new developments and trends. The GAMES CONVENTION ONLINE provides a specialist business forum with access for trade visitors only. An international exhibition section will inform trade visitors about the industry's latest developments and provides business matching opportunities to facilitate networking and initiate new business. A parallel programme of Business Talks explores the latest trends in the industry.

Press contact gamematrix and Greentube:

PR agency: 11 Prozent Communication

Mrs. Angelique Szameitat

Tel.: +49 (0) 8122/955-625

Fax: +49 (0) 8122/955-627



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