8th. December, 2009
Live Social, a marketing platforms provider for the video games industry, today announced the world-wide launch of‘SwagPak.com’. The new online portal allows gamers to enter sweepstakes sponsored by some of the world’s top games publishers, and some of the most innovative and fun mobile and social games.
Live Social is partnering with games publishers and developers who want to use the company’s new Blast TM technology that leverages the Facebook platform to allow‘1-click’ entry into competitions and allows gamers to quickly and easily invite hundreds of friends to join in.
Publishers and developers benefit from an automated and viral system to drive interest in their titles and promotions, and gamers enjoy the excitement of winning prizes related to the game. The SwagPak.com site launches with seven competitions, just in time for the rush of the Christmas Holiday period.
Games Publishers and Developers will be offered multiple site sponsorship and advertising opportunities, allowing them to target their audience efficiently, and with impact. Live Social’s Blast TM service ensures that competitions on SwagPak.com are made visible to gamers across the web, not just on the portal itself.
In addition to competitions being broadcast, virally, across Facebook, publishers and developers will be given access to a next-generation e-mail campaign tool. With recent, significant changes in the way promotions are run on Facebook, the LiveSocial team will provide a valuable service to the games industry by providing a one-stop-shop.
LiveSocial has recently started development of the second significant phase in its marketing platform development: Pulse TM . This new service will allow games publishers and developers to track live ownership and achievement data for their titles and tie competitions and promotions to the data. The service will be unique in tying actual game ownership to marketing promotions, providing a direct return on investment for games publishers and developers. Coupled with the growing, pre-registered audience of SwagPak.com, Pulse TM will be a significant tool in driving demand for games in 2010.
For more information on SwagPak.com and Blast TM , visit: www.livesocial.ly