Syncopate Releases Blood Rites to Russian Markets - Grab an Elf and Save the World

MOSCOW - June 23, 2011

Syncopate, a leading online games publisher in Russia, today announced that Blood Rites , an award-winning, free-to-play MMORPG, has been localized and commercially released for Russian audiences. Acknowledged as a Top 10 MMORPG in the Chinese Annual Online Games Awards, Blood Rites, which is being published as Blood and Soul in Russia, has been noted for its full-featured social interaction systems. In Blood Rites, players battle against the invading forces of Hell alongside an elven companion. The game is now exclusively available for Russian markets through GameNet, Syncopate’s proprietary social network for gamers.

Based on a fictional elven mythology, the Blood Rites universe centers around a player and his in-game elf partner as they battle dark forces. The elf system is a key component of the Blood Rites world, where gamers will design and develop a personalized female elf companion who will accompany them on quests. To provide a visually appealing and immersive gaming experience, Blood Rites’ character designs and gameplay environments were created through a top-level physics engine and the creative skills of art designers from China, South Korea, and the US.

“It’s a great game. Play it." said William Verigin, CEO of Syncopate, addressing Russian gamers.“We scour the world to find the very best online games, and Blood Rites, along with our other titles on GameNet, is one of them.”

Key features include:

• A realistically conceptualized elf companion

• Unprecedented levels of social interaction, with social systems including tutorship, friends and foes, weddings, and over 90 virtual emotions to express your feelings

• Four basic character classes, with eight class upgrades

• Massive guild wars

• Questing teams of up to six players

• Multiple mini-games like Spirit Farm, where you can cultivate your own fantasy garden

• A fast-paced battle system

For more information about Blood Rites, published as Blood and Soul in Russia, please visit http://www.bloodandsoul.ru.

About Syncopate

Syncopate is a leading Russian online game publisher introducing a brand new social network for gamers– GameNet– that enhances both the gaming experience and game to game communications. GameNet seamlessly integrates social networking and community features that extend the boundaries of online gaming. Syncopate is the exclusive publisher in Russia and the CIS of internationally acclaimed hits including Blood Rites by KongZhong (NASDAQ:KONG), Rage of Titans by Ningbo SG-TY and War Inc. Battlezone by Online Warmongers Group. Additional information is available at www.syncopateglobal.com.

About KongZhong Corp.

KongZhong Corporation (NASDAQ:KONG) is one of the leading providers of digital entertainment services for consumers in the China. KongZhong operates four main business units, namely WVAS, WIS, mobile games and online games. Since 2004, KongZhong has been offering news, entertainment, community and mobile advertising services through wireless Internet sites, including Kong.net, ko.cn and ct.cn. In 2008, KongZhong began reporting mobile games business as a stand-alone operating segment, while it was previously reported as part of WVAS business. KongZhong began online games business in 2010, through our acquisition of Dacheng Networks, a developer and operator of online games. More information is available at www.kongzhong.com.

Nikita Petrachkov, Syncopate

+7 495 648 9108

info@syncopateglobal.com

 


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