Dubai, United Arab Emirates, 31st December 2009 - Tahadi, a leading Arabic online game publisher, announced today its partnership with Shanda Games, The top online game company in China , to acquire exclusive rights for delivering Arabized version of Crazy Kart to the Middle East.
Crazy Kart is one of the most successful massively multiplayer online casual racing games. It has achieved success in many territories around the world, with over 10 million players globally. Players can customize their appearance with a wide range of avatars, upgrade their cars with hundreds of different components, and race on numerous different tracks with varying levels of difficulty. It is this gameplay diversity that has made it such a hit among gamers.
Tahadi will offer the game free for users to download and play, thereby encouraging adoption whilst also creating a significant new opportunity for brand and product marketing to reach an expanding young, affluent and educated Arab audience via in-gameadvertising.
“Following the successful launch of Ragnarok, we are happy to bring to the Middle East one of the most popular games in the world. We are currently localizing Crazy Kart, having commenced closed-beta testing in December, 2009. The localized version will support Arabic chat and include a number of famous race tracks from around the Middle East.” commented Steve Tsao, CEO of Tahadi.
"We are very excited to partner with Tahadi, to bring our high-quality Crazy Kart to the Arab world.” said Mrs. Diana Li, CEO of Shanda Games. "Our partnership signifies an alliance between two leading game companies in China and Middle East, and we are very optimistic about a long-term collaboration going forward."
Tahadi Games ( www.tahadi.com) is one of the Arab world’s leading online games providers. It is part of the Jabbar Internet Group, www.jabbar.com, formed after the acquisition of Maktoob Group by Yahoo Inc. Tahadi specialises in MMO (massively multiplayer online games) - one of the fastest-growing genres of interactive online entertainment, working to bring the best massively multiplayer online games to Arabic customers in the Middle East and North Africa.
About Shanda Games:
Shanda Games Limited (NASDAQ: GAME) is a leading online game developer, operator and publisher in China. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China, targeting a large and diverse community of users. Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties.
For more information, please contact:
Hill and Knowlton Dubai
Tel.: +971 50 957 05 19
Business Development Manager,
Tahadi Games FZ LLC
Tel.: + (971) 5 0251 0520