Target Bullseye Lounge Returns to the 2010 Electronic Entertainment Expo

MINNEAPOLIS - May 19, 2010

This year, Target® will once again be a part of the world’s most influential video game trade show, as the Bullseye Lounge returns to the 2010 Electronic Entertainment Expo in Los Angeles. From June 15-17, Target will offer attendees a one-stop destination where they can exclusively try out upcoming games from Ubisoft and refuel with free snacks and beverages from Archer Farms, Target's premium food owned brand. Other free amenities in the lounge include Wi-Fi, cell phone charging stations, an electronics cleaning station, interactive video wall and a sneak peek at Target’s new video game reinvention. The reinvention features an open, guest friendly format that will feature new product accessible fixtures organized by platform and game genres ensuring guests can easily access the information and products they want.

“E3 embodies the passion and excitement of the gaming community and having a unique presence there allows us to illustrate our commitment to the video game industry and reinforce Target as a destination for gamers,” said Mark Schindele, senior vice president, Target.“To better showcase video games within the consumer electronics department we’ve introduced new video game footprints in all our stores expanding the space by almost 30 percent. Our updated floorplan will be further enhanced with video game Learning Centers and Trial Stations in the majority of stores to make video game shopping more convenient for our guests.”

The Bullseye Lounge, located in the Concourse Hall Foyer, will also serve as a center for discussion of the latest news breaking at E3, as well as a place for show attendees to relax and connect with one another.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

Julia Roether, TriplePoint for Target

310-587-9200

julia@triplepointpr.com


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