Target Media negotiates MTV EMA sponsorship for 4mm Games’ Def Jam Rapstar

MEDIA ALERT- 3 rd November 2010

Target Media, a leading independent media agency with extensive experience in the games industry, today announces it has negotiated MTV EMA (Europe Music Awards) sponsorship for 4mm Games’ forthcoming title Def Jam Rapstar . 4mm Games publishes Def Jam Rapstar , with KONAMI lending their expertise in distribution and publishing music-related titles in the UK.

Def Jam Rapstar , the definitive Hip Hop video game, is a Local Sponsor for the 2010 MTV EMAs, held in Madrid on 7 th November. This year’s MTV EMA ceremony will be hosted by Desperate Housewives’ actress Eva Longoria, and features performances from Katy Perry, Bon Jovi, Kings of Leon, Rihanna and Plan B, among others. For information about other sponsors, visit: http://ema.mtv.co.uk/press/sponsors

The sponsorship deal, which is a partnership across both digital and television, will deliver over 12,000 promos across MTV channels from the start of October. The MTV EMA event itself will include verbal and visual branding surrounding all EMA transmissions and supporting shows.

The ultimate emcee experience, Def Jam Rapstar is the only music game that focuses exclusively on Hip Hop, you and your social networks. With more than 40 of the greatest Hip Hop songs available at release - from Dizzee Rascal’s“Fix Up, Look Sharp” to Busta Rhymes’ "Put Your Hands Where My Eyes Can See", "Ruff Ryder’s Anthem" by DMX and Lil’ Jon’s crunk classic "Get Low" - Def Jam Rapstar allows YOU to be the star by rhyming, using your console camera, and uploading your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com.

Def Jam Rapstar is available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™.

For more information of Def Jam Rapstar please go to www.defjamrapstar.com.

About Target Media

Established since 1990, Target Media is an ROI focused media agency that specialises in delivering innovative and creative media strategies across all media channels. Target Media are experts in 'launch strategies' achieving maximum cut-through and impact with small to medium sized budgets. Target Media works for some of the best-known names in the world of film, games, DVD, music, fashion, retail and leisure.

About 4mm Games

Based in New York City, 4mm Games is an independent global interactive entertainment company that is forging a new approach to content creation: Constantly Connected Gaming TM. The company is concentrated on incubating, producing, developing, and releasing a diverse portfolio of culturally relevant entertainment properties that join together multiple platforms including video game consoles, personal computers, mobile devices, and the Internet. For more information, please visit www.4mmgames.com

Constantly Connected Gaming is a trademark of 4mm Games, LLC.

About Konami Group

KONAMI CORPORATION was established in 1973, and became a holding company of the Konami Group on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business," "Gaming&System Business" and "Health&Fitness Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: www.konami.co.jp. Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid, Silent Hill and Pro Evolution Soccer amongst other top sellers. Konami Group is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. For more information concerning Konami Digital Entertainment GmbH and its products, please visit www.konami-europe.com.

About Def Jam Interactive

Def Jam Interactive, a division of Def Jam Enterprises, is a leading producer and marketer of interactive software games and a preeminent force in the digital industry. It is committed to delivering high-quality; cutting-edge video game titles to consumers by providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, music, talent, and executive direction. Def Jam Interactive was the first hip-hop brand to successfully partner in the gaming space and to date has produced multiple platinum-selling console titles, including Def Jam Vendetta, Def Jam Fight for NY, and Def Jam Icon. It is the only viable hip hop brand that has trusted consumer loyalty in the gaming space. For more than 20 years, the executive team has successfully extended the Def Jam brand in comedy, poetry, television, apparel, mobile, to name a few. For more information, please visit www.defjaminteractive.com


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