Target to Host First North American Guitar Hero® World Tour Challenge at E For All Expo

MINNEAPOLIS - Oct. 2, 2008 - Aspiring rock stars from across the continent will soon be flocking to compete for fame and fortune in a Target®-sponsored first-ever North American Guitar Hero® World Tour challenge at this year’s Entertainment For All® Expo (E for All®), which takes place at the Los Angeles Convention Center from October 3-5. Four-person teams will rock out to a list of the game’s hit tracks, from the Beastie Boys to Modest Mouse, for the chance to win* over $2000 in cash, Target GiftCards and merchandise.

“In the spirit of E For All, Target will be giving consumers an early look at Activision’s highly-anticipated Guitar Hero World Tour videogame before it hits store shelves on October 26,” said Mark Schindele, SVP, Target.“E for All is a great opportunity for us to connect with an audience who may not think about Target as the first place to buy their games.”

E For All attendees who wish to showcase their Guitar Hero® skills at the Target tournament and compete to be called the ultimate virtual rock star can enter by signing up on Friday or Saturday at the show and rocking out in the preliminary rounds with the goal of taking the stage in Sunday’s big final at 1 p.m. Winners and attendees alike can spend some of their hard-earned cash on a Nintendo Wii or popular games like Guitar Hero®: Aerosmith at the on-site Target pop-up retail store.

When the house lights go down this fall, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour. The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online** and offline gameplay modes including Band Career and 8-player“Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock‘n’ roll anthems. Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique original creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ version is being developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated "T" for Teen by the ESRB. For more information on Guitar Hero World Tour, please visit http://www.worldtour.guitarhero.com.

About Target

Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Since 1946, the corporation has invested five percent of its income in the communities it serves. Target (NYSE: TGT) gives more than $3 million a week to its local communities through grants and special programs. Targetpartners with nonprofit organizations, guests and team members to help meet community needs.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, http://www.activision.com.

About E for All ( www.EforAllExpo.com)

Produced by IDG World Expo, Entertainment for AllTM Expo (E for AllTM) is North America's premiere video game event. A celebration of video games and the people who play them, the event brings together the entire game community, from consumers and media, to publishers, developers and retailers. The Expo features exhibits from leading interactive entertainment companies that allow consumers to test and buy the newest video games and gadgets. In addition, E for All includes professional game tournaments, educational seminars, celebrity appearances, and much more. For more information, please visit www.EforAllExpo.com..

###

*Activision Publishing, Inc. is not a sponsor of this promotion. Activision’s name and logo, and/or the Guitar Hero name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision’s sponsorship nor active participation in any aspect of the design or administration of the sweepstakes, including without limitation creating the official rules and awarding prizes.

**Online gameplay is only available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ and may require an additional subscription.

© 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All rights reserved.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.

Wes Phillips, TriplePoint for Target

(415) 955-8500

wes@triplepointpr.com

Target Communications

(612) 696-3400


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.