MINNEAPOLIS, MN– September 13, 2007– Target, Microsoft and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 40 car will feature an exclusive "Halo 3"-themed paint scheme during the Dover 400 Nextel Cup Series race at Dover International Speedway on Sunday, Sept. 23. As fans throughout the world line up for the blockbuster Xbox 360 title, CGRFS driver David Stremme will showcase a distinctly designed paint scheme in advance of the game’s much anticipated release on Tuesday, Sept. 25.
"I'm honored and excited to be running the 'Halo 3' car at Dover and can’t wait to show off this awesome paint scheme," said Stremme. "It's going to be a special experience when the car rolls off the truck for the first time at Dover– as a Halo fan, I'm thrilled."
In addition to the special paint scheme in the Nextel Cup race on Sunday, Target and Microsoft are giving select drivers the chance to play "Halo 3," one of the most anticipated video games of all time, before it releases to the public.
"Target is proud to partner with Microsoft to bring some 'Halo 3' excitement to Dover race fans before the much anticipated release date," said Target Senior Buyer, Troy Peterson. "We expect this to be one of our largest gaming releases ever."
"Halo 3," the final chapter in the groundbreaking "Halo" trilogy, is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25. Created by legendary developer Bungie Studios and exclusive to the Xbox 360 video game and entertainment system, "Halo 3" will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in the epic battle of Master Chief TM to save humankind.
In November 2004, the world’s view of video games changed forever with the release of "Halo 2," which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft’s Xbox LIVE® online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.
Minneapolis-based Target serves guests at 1,537 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About Chip Ganassi Racing with Felix Sabates
With 13 wins already in 2007, including the company’s best stretch in history with six victories in 30 days, CGRFS continues to add to its tally of 89 trips to victory lane. Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with a new sponsor, Target. Today, his teams include two IRL IndyCars, one Indy Pro Series car and along with Felix Sabates he has three cars in the NASCAR NEXTEL Cup Series, two entries in the NASCAR Busch Series and two Daytona Prototypes in the world of Grand American Rolex Sports Car Series racing. Ganassi’s IndyCar teams have amassed five Championships and 56 wins since 1994; his NASCAR teams have 12 wins and a Rookie-of-the-Year title; and the Grand American team has won two of the last three Rolex Series Daytona Prototype Championships and are the two-time defending Champions of the Rolex 24 At Daytona. Chip Ganassi Racing operates out of state-of-the-art race shop facilities in Indianapolis, Ind., and Concord, N.C., with a corporate office in Pittsburgh, Pa.
Contacts: Wes Phillips / Chris Schmidt