TEAM UP AND THROW DOWN IN SKATE 3 ON MAY 11th

REDWOOD CITY, Calif.– March 17, 2010– Black Box, an Electronic Arts Inc. studio (NASDAQ: ERTS) announced today that SKATE™ 3, the latest installment in the award-winning franchise, will be in stores in North America on May 11th, 2010 and worldwide on May 14th, 2010. Redefining the skateboarding experience, SKATE 3 breaks new ground by letting gamers build their ultimate skate team both offline and co-operatively* to take on new challenges or competitive battles against other teams.

“Since the very beginning of the Skate franchise, we have captured the true essence of skateboarding, be it from the feel of nailing that perfect trick, to the feeling of just hanging out and sessioning with your friends,” said Jason DeLong, Senior Producer.“For us, SKATE 3 is the culmination of this endeavor– the most connected, accessible and social skateboarding experience yet.”

In the all-new Skate.School, Coach Frank acts as a mentor and teaches newcomers the ropes by showing them all the ins-and-outs of skateboarding as they hone their skills on the sticks before hitting the streets with their team. Veterans will also feel right at home in Skate.School as they refresh their skills but also learn all the new tricks SKATE 3 has to offer including darkslides and underflips.

Gamers can hit the streets with the pros in the all-new city of Port Carverton– a true skater’s paradise with unique districts, skate parks, and endless lines. For fans with a creative flair, the new Skate.Park editor allows gamers to create their own dream plaza or mega-ramp park from scratch or use the Object Dropper to alter the landscape of Port Carverton to truly change the face of the city. In the end, SKATE 3 delivers a completely immersive and connected experience giving gamers the tools to build and share their own skate parks, videos, and photos with all their friends by uploading them directly from their console or importing custom created graphics&logos from the Skate website*.

SKATE 3 features a deep roster of the world’s greatest skaters including several Thrasher Skater of the Year winners.

Andrew Reynolds John Cardiel

Benny Fairfax John Rattray

Braydon Szafranski Josh Kalis

Chris Cole Lizard King

Chris Haslam Lucas Puig

Colin McKay Mark Appleyard

Dan Drehobl Mike Carroll

Danny Way P.J. Ladd

Darren Navarrette Pat Duffy

Dennis Busenitz Ray Barbee

Eric Koston Rob Dyrdek

Jason Dill Ryan Gallant

Jason Lee (as Coach Frank) Ryan Smith

Jerry Hsu Terry Kennedy

Joey Brezinski

SKATE 3 will be available on the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment system. The game is rated“T” for Teen by the ESRB and“16+” by PEGI. More information can be found at www.skate.ea.com, become a fan on Facebook at www.facebook.com/skate, or follow us on Twitter @ Hippyjump.

    <*>Internet connection and EA account required.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and SKATE are trademarks of Electronic Arts Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.


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