TEENAGE RECORD-BREAKING SAILOR AND WORLD ADVENTURER IMMORTALISED AS DOWNLOAD IN EA’S THE SIMS 3 WORLD ADVENTURES

 Guildford, UK, 3rd December, 2009– British teen and solo-sailor, Michael Perham, has been immortalised as a downloadable Sim character for EA’s hot new game, The Sims™ 3 World Adventures, the first expansion pack* to the best-selling PC game of calendar 2009**, The Sims 3. The record-breaker has been recreated as a Sim character in honour of his globe-trotting world adventures.

A real-life adventurer, Michael made history at the age of 14 when he became the youngest person to sail single-handed across the Atlantic Ocean in a 28ft yacht. In August this year, aged 17, he made it into the record books again when he became the youngest person to sail solo around the world, completing the journey on a 50ft racing yacht.

His achievements have been recognised by games publisher EA, turning Michael Perham into a character for free download for The Sims 3 World Adventures The teenage sailor’s Sim character will be available for download at http://www.thesims3.com/exchange allowing players to take Michael on their own virtual adventures to real-world inspired destinations within the game including China, Egypt and France.

Michael Perham comments,“My life has been like one long adventure for the past few years, so this game has got my name written all over it. I’m concentrating on college at the moment, but having my own character in the game will allow me to continue travelling and adventuring, even if only in a virtual world.”

In The Sims 3 World Adventures players can take their Sims to new destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and much more with the first ever Sims adventure gameplay.

The Sims 3 World Adventures is available now, rated PEGI 12 (For more information visit www.pegi.info) and is available at retail and online through digital distribution at http://eastore.ea.com. For more information on The Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com. To download artwork, please visit www.eagames.co.uk/press

The game will also be available for feature phones, the iPhone™ and iPod touch® in early 2010 from EA Mobile™. These versions do not require a base game to play and will have customized mobile gameplay features. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

*Requires The Sims™ 3 or The Sims™ 3 Collector’s Edition for PC/Mac to play.

**According to NPD data.

***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

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About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. The Sims 3 sold more than 4.5 million copies since launch through October 2009 and was the best-selling PC launch in EA’s history. Fan intensity is evidenced through more than 80 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 YouTube Channel is within the top 5 most viewed sponsored channels of all time with more than 22 million video views. The Sims 3 took the social media sites by storm with half a million fans on the official Facebook page for the game and nearly 30,000 followers on the Twitter official game page making it one of the most popular games on Twitter. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at.www.eagames.co.uk/press

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.


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