SAN RAFAEL, CA. November 15, 2010 -- Leading digital-first publisher Telltale Games expands into social media gaming today with Back to the Future: Blitz Through Time, a new free-to-play Facebook game. This kicks off a major new initiative for the company's publishing strategy that will see complementary free-to-play social games launch in advance of many major Telltale game releases.
"By aligning a social gaming component with our upcoming launch of Back to the Future: The Game on various platforms, we will utilize the drawing power of social media to maximize the effectiveness of all our efforts with the franchise," said Steve Allison, Senior Vice President of Marketing for Telltale Games. "This extension to our product launches is a decisive step in our growth strategy to establish closer connections to our consumers. Social gaming is also a great medium for breaking through competitive noise and the confusion of media fragmentation so that we can communicate directly with a focused, pre-qualified consumer."
Created through an agreement with Universal Partnerships and Licensing, and developed with acclaimed online games developer, Mediatonic, Back to the Future: Blitz Through Time is a free-to-play race against time. Players need to match the unstable molecules inside the Time Machine's Flux Capacitor to trigger chemical reactions that enable time travel. Fans create speeds of 88 mph and jump to a new era to unlock special point multipliers.
Back to the Future: Blitz Through Time will keep players coming back daily with an ongoing competition between Facebook friends for high scores. Badges and achievements are awarded for repeat play and for surpassing game milestones that they can share with friends. Time travelers will also be offered chances to win special prizes.
To celebrate the 25th anniversary of the Academy Award ® -winning cinematic franchise that generated nearly $1 billion worldwide, the Back to the Future 25th Anniversary Trilogy is now available worldwide on Blu-ray and DVD, featuring all-new restorations of the classic films. Telltale's new Back to the Future: The Game series -- featuring new adventures for Marty and Doc -- is expected to burst out of the time space continuum beginning in December for PC and Mac, followed shortly by the PlayStation 3 and iPad. A special pre-order offer for Back to the Future: The Game is now available at http://www.backtothefuturegame.com.
About Telltale, Inc.
Telltale is a leading independent digital publisher of cinematic adventures playable on every major gaming platform. Telltale is the pioneer of episodic delivery of content developing games as series and successfully releasing on a schedule to create a longer consumer engagement for each release. Founded in 2004 by LucasArts veterans with decades of experience, Telltale has quickly become an industry leader, establishing the model for successful episodic game creation and digital publishing. Telltale has sold more than 5 million episodes since 2005. Telltale's reputation for quality has been established across more than 35 published releases that have cumulatively earned an average Metacritic score above 80%. Telltale's titles have won numerous awards including, "Adventure Game of the Year" accolades from publications such as IGN, PC Gamer, GameSpy, and Adventure Gamers, and have been recognized by mainstream outlets ranging from USA Today, to The New York Times to Variety. T elltale currently develops and publishes episodic series on the PlayStation 3 system, PC, Mac, Wii TM , Xbox 360 TM , iPhone, iPad and Facebook.
About Back to the Future Trilogy
From the Academy Award ® -winning filmmakers Steven Spielberg and Robert Zemeckis comes Back to the Future - the original, groundbreaking adventure that sparked one of the most successful trilogies ever! Starring Michael J. Fox and Christopher Lloyd, the phenomenally popular Back to the Future films literally changed the future of the adventure movie genre. Powered by innovative special effects, unforgettable songs and non-stop action, Back to the Future is an unrivaled adventure that stands the test of time. Back to the Future immerses you in all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history!
About Universal Partnerships&Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.
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