Tetsuhiko Yasuda, President of SCE Asia, to Keynote the GC Asia Conference in Singapore

GCA Games Convention Asia

GC Asia Conference (GCAC)

Suntec Singapore International Convention

&Exhibition Centre

(September 17-20, 2009)

LEIPZIG, Germany and SINGAPORE– September 3, 2009– The organizers of the GC Asia Conference (GCAC) today announced that Tetsuhiko Yasuda will be a keynote speaker at this year’s conference. In his keynote, he will explore“The Challenge of Content Development within the South East Asia Region.” First, Yasuda will give a short overview about the importance of copyright protection within the Asian territories. Subsequently, he will touch upon the importance of developer training and support by companies and the government are in order to reach the ultimate objective: to export digital entertainment content from Asia to a worldwide market.

Tetsuhiko Yasuda plays a key role in Sony Computer Entertainment Inc. He took responsibility for the sales and marketing activities when launching the PlayStation® business in Japan 1994. Since 2005, he is fully responsible for the PlayStation® business in Asia and has contributed greatly to the growth of the games industry in this region. Now he is searching for ways to support and cultivate games and digital content development within the South East Asia region.

“Until now you rarely find digital entertainment content from Asia, which has been exported into the global market. This is something I want to change and work on,” said Tetsuhiko Yasuda.“GCA is the perfect event to do so, because it gives games developers out of the entire Asia-Pacific region a platform to meet. It is a great honor for me to be speaking at GCAC, where international, top-notch speakers lecture about the latest developments in the games market.”

“With GCA, we are aiming to establish the Asia-Pacific region as an important meeting point and site for an emerging market. Tetsuhiko Yasuda’s keynote perfectly contributes to this goal. He can give us insight into current constraints and possible solutions,” said Jorg Zeissig, Managing Director of LMI Asia Pte Ltd.

About Games Convention Asia/GC Asia Conference

Founded in 2007, the GCA Games Convention Asia is the only business platform for developers, publishers, distributors, manufacturers and service providers of the games industry, focusing on interactive entertainment, infotainment, edutainment, hardware and the latest server technologies for the entire Asia-Pacific region. The event takes place over four days in Singapore and is organized by LMI Asia Pte Ltd, a subsidiary of Leipziger Messe International. The innovative concept, consisting of the four pillars of exhibition, a business centre, matchmaking area, and GC Asia Conference, attracted more than 92,000 visitors to the Suntec Singapore International Convention&Exhibition Centre in 2008. The GC Asia Conference, the only game developer conference in the Asia-Pacific region, allows developers and industry experts to exchange knowledge and know-how in panels and lectures and grow their international networks of business connections. For more information, please visit: www.gc-asia.sg.

Media Contacts:

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

Phone: +49 (0) 341 678 8186

Fax: +49 (0) 341 678 8182

n.pfaff@leipziger-messe.de

North America

International Digital Entertainment Agency

Sean Kauppinen

Phone; +1-415-299-2156

gca@ide-agency.com

Asia-Pacific

The Hoffman Agency

Maureen Tseng, Director of Client Service

Phone: +656238 1612

Fax: +65 6238 0890

Email: mtseng@hoffman.com.sg

Shirley Wong, Account Manager

Phone: +65 6238 1851

Fax: +65 6238 0890

Email: swong@hoffman.com.sg

Contact for GCA

Jorg Zeissig, Managing Director LMI Asia

Phone: +49 (0) 341 678 7900

Mobile: +65 (0) 9721 8541

Email: j.zeissig@LM-international.com

GCA and GC Asia Conference on the Internet: http://www.gc-asia.sg


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.