That's Amore! I-play Launches Dream Day Wedding: Bella Italia for PC

NEW YORK&LONDON - March 18, 2010 - Whether travelling through the City of Lilies, or through the gorgeous countryside, Italy is the perfect spot to have a dream wedding. I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, brings a lucky couple to what many consider to be heaven on Earth as Dream Day Wedding: Bella Italia is now available for PC download. The sixth installment in this wildly successful franchise, that has generated more than 60 million downloads since 2007, takes players on a journey abroad for the first time to deliver a proposal and wedding they won't soon forget.

"Creating breathtaking backdrops for beautiful weddings is exactly what has made the Dream Day Wedding series one of the most beloved and successful franchises in the casual games industry," said Tony Leamer, VP of Marketing at I-play. "Whether exploring the timeless beauty of Florence or visiting an enchanting family villa in the Tuscan countryside, it is hard to imagine a more perfect setting for a wedding. In Bella Italia, the team has created a game that truly delivers that experience through gorgeously detailed backgrounds and challenging puzzles, with fun adventures around every corner."

In Dream Day Wedding: Bella Italia, players escape to Italy to plan the perfect proposal followed by a romantic wedding in 77 exquisite locations within 50 stunning levels. While exploring famous works of art by Botticelli and Piero della Francesca and listening to classic Italian opera, players will seek-and-find their way through this romantic adventure for a truly engaging experience. With five variations of hidden object gameplay, nine styles of mini-games and six adventure and escape puzzles, Bella Italia reinvigorates the beloved Dream Day franchise and allows players to create wedding magic for a bellissimo couple.

For more information on the Dream Day series, please visit DreamDayGames.com

Dream Day Wedding: Bella Italia is now available at Iplay.com.

Check out the Dream Day Games Facebook page

Follow I-play at Twitter.com/IplayGaming

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform

casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson, Nora Roberts, and legendary mystery author Agatha Christie, including the Causal Connect 2007 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede TM , Missile Command ® , Asteroids TM , Monopoly ® , Scrabble ® , Boggle ® , and Yahtzee TM . I-play is headquartered in New York City, with offices in Seattle, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Verizon, Yahoo!, Electronic Arts, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Marion Wallace / Chrissy Kelleher

212.689.6360

marion_wallace@bhimpact.com / chrissy_kelleher@bhimpact.com


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