The Appventcalendar Experience Soon Back Everyday at

ICS Mobile, developer of critically acclaimed Navy Patrol:Coastal Defense, Blacksmith Games, developer of Apple's Top featured game Plushed, OpenFeint, the leading iPhone social gaming network and Tapjoy, developer of perennial top 100 free game TapDefense, are banding together to launch

With over 100,000 apps available in the App Store discoverability has become a growing issue for both iPhone gamers and developers and great applications can simply remained buried among the mass. Today, discovering the best apps can literally amount to finding a needle in a haystack. facilitates the discovery process by creating a centralized location merging small and large quality applications developers with hundreds of thousands of iPhone apps enthusiasts by offering paid apps for free for 24 hours. provides an unparalleled promotional platform for developers since their application icons will remain available to our daily visitors for up to a full month. Based on the experience which will be back to celebrate Easter on April 1st, hundreds of thousands of iPhone application enthusiasts are scheduled to return each and every day to discover a new free app as well as scan through previously free paid apps. Additionally, is built with a unique category reminder feature that allows visitors to opt to receive email notifications for free application available in their category of interest, namely Arcade, sports, utility etc...

"Our experience Appventcalendar was tremendous" said Joe Bayen, CEO at ICS Mobile. We recorded over 100,000 downloads over the Christmas week, peaking at the 53rd spot of the total game category within hours. And adding the OpenFeint social gaming network and TapJoy's pay-per-install solution were additional great tools to help increase the visibility of our application."

"OpenFeint is happy to participate with ICS in launching FreeAppaDay," said Eros Resmini, VP Marketing&Developer Relations at Aurora Feint. "Additionally, we'll be adding OpenFeint enabled games to our new standalone app's 'free game of the day' promotion, giving developers strong download lift across two new touchpoints."

The site is scheduled to officially launch on January 18th. Developers with compelling applications are welcome to submit their applications at The selection criteria for applications at will solely be based on quality.

About is a unique iPhone application website built to facilitate application discovery as well as offer a centralized location for iPhone application enthusiast and developer of high quality applications.

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