The Boom, The Bip, The Boom-Bip– Glu Revolutionizes Music Games with the Launch of Beat It! App on the App Store

London, UK– Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced the worldwide availability of the Beat It! App on the App Store. Beat It! is a Glu original title for iPhone and iPod touch where players get to move and groove their way through musical euphoria. Part beat machine, part rhythm (re)creation, players listen to a beat and attempt to lay down the track on their musical game board. The game encompasses a variety of unique instrumentation and musical styles including Electro, Hip-Hop, House and Rock.

Unlike the typical rhythm-matching game mechanic, in Beat It! players use musical sounds creatively to solve beat puzzles and advance through the game. Adding to the fun, Beat It! immerses players into a frenetic animated wonderland. With each completed level, the animated worlds explode with new fantastical energy. In the creative Freestyle Mode, players can tap into their own musical talents. Choose from a variety of instruments and experiment with different beats to develop original grooves.

“Glu is excited to add yet another fun and highly creative game to our original portfolio of apps for iPhone and iPod touch. Beat It! brings a unique game mechanic to the App Store,” said Alex Galvagni, CTO&SVP Global Product Development, Glu.“This head bopping game is a perfect fit for the iPhone and iPod touch, as its intriguing animated pixel art and its engaging gameplay take full advantage of the devices’ revolutionary technology.”

Andrew Podolsky from Slide To Play said,“This is one of the most creative game concepts we've seen in a long time. A music game that's not about tapping out notes that flash onto the screen, Beat It! utilizes a sense that's not used enough by most gamers: listening.”

Features include:

• Over 50 Levels in Four Fiercely Stylized Environments– retro pixel-art backgrounds grow more eccentric as players move through the game

• Multiple Instrument Sets - each environment unlocks new musical genres, including Electro, Hip Hop, House and Rock

• Power-Ups- players activate“Bomb” and“Lock” power-ups to help beat the clock

• Create Your Own Beats- in Freestyle Mode, players can use a variety of instruments to create their own original music grooves

Beat It! for iPhone is now available worldwide for£1.59 from the App Store on iPhone and iPod touch or at

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Tony Coles

Peppermint P for Glu Mobile Inc.

+44 207 240 2645

About Glu Mobile

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Bonsai Blast, Brain Genius, Glyder, Stranded, Super K.O. Boxing! and titles based on major brands from partners including Activision, Atari, Fox Mobile Entertainment, Harrah's, Hasbro, Konami, Microsoft, PlayFirst, PopCap Games, SEGA, Sony and Warner Bros. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in Australia, Brazil, Canada, Chile, China, England, France, Germany, Italy, Mexico, Poland, Russia and Spain. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at

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BONSAI BLAST, BRAIN GENIUS, GLU, GLU MOBILE, STRANDED, SUPER K.O. BOXING! and the 'g' character logo are trademarks of Glu Mobile Inc.

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