The Carphone Warehouse target gamers with the latest in motion sensitive mobile gaming

The Carphone Warehouse has partnered with Sony Ericsson to launch the W910 Exclusive Gaming Edition and motion-sensitive F305 handset, on sale from February 2, 2009 exclusively available from The Carphone Warehouse.

Both handsets are jam-packed with some of the best mobile games about– the W910 Black is pre-loaded with EA Mobile™ blockbusters, such as Tiger Woods PGA TOUR® 09, Tomb Raider™, FIFA Manager and SIM City™ Metropolis, whilst over 50 free games are set to burst out of the F305’s box, and send gaming gurus in to a motion-sensitive frenzy!

Whether waiting on a cold platform, queuing for a coffee or simply letting off steam in your lunch-break, the F305’s customized wrist strap allows gamers to test their bowling, fishing and riding skills as they swing, swoop and gallop using the handset to replicate real moves. The F305 also features fond favourites like The Sims™ 2 from EA and also Racing Fever 2 and Asteroids.

Dave Hilton, Head of Marketing for Sony Ericsson UK and Ireland, said:“We are very excited to present these special edition gaming handsets with The Carphone Warehouse. It shows how the increased capabilities of our phones are matching up to the rapid advancements in technology and gaming. The clever motion sensors on the F305 mean we’re getting ever closer to giving our consumers the same gaming experiences they would normally have on their consoles.”

Andrew Harrison, CEO of The Carphone Warehouse is excited about the new offering for its customers,““Gaming has really taken off in the last few years as mobile phones pack in extra functionalities. And it’s not just your dedicated gamers that are taking advantage of these new developments. Everyone finds themselves with a few spare minutes and playing a favourite game on your mobile provides some instant entertainment.”

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For press information please contact Freud Communications:

Michelle Husain

0203 003 6434

michelle.husain@freud.com

Notes to Editor

The W910i will be available for£97.82 on pay as you go

The F305 is available for£69.99 on pay as you go

About The Carphone Warehouse

The Carphone Warehouse has over 800 stores nationwide

www.carphonewarehouse.com or from The Carphone Warehouse Direct Sales on 0800 925 925

The Carphone Warehouse is the largest independent mobile phone retailer in the world with 2,400 stores operating across 10 markets. The company is committed to offering impartial and expert advice on the widest range of the latest product plus unbeatable, aftersales care.

About Sony Ericsson

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com


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