The End: New game from Channel 4 gets teens talking about what happens at the end of life

EMBARGO 00.01 MONDAY 8 AUGUST

URL:

www.playtheend.com

PREVIEW URL:

http://playtheend.com/sneakpeek

usr: afterlife

pss: d3athcards

The End is a free, online web-game commissioned by Channel 4 Education which considers what happens at the end of life, released on Monday 8 August 2011. It is a game of self-discovery for 14-19 year olds which integrates strategy, puzzles and philosophical questions into a world which explores a range of commonly (or less commonly) held views about death, belief and science.

The game takes the player on a metaphysical journey, recording their interactions in the world to reveal their attitudes towards mortality. These views are presented alongside their friends and some of the most important thinkers of our time, such as Gandhi, Descartes and Einstein.

Set across three worlds – Mind, Body and Spirit – the player must use a unique shadow 'n' light mechanic to solve physics-based puzzles, answer questions and battle the world's Guardians. The ultimate prizes are the Death Objects, ranging from a memorial diamond to a human heart, which deepen a player’s contextual knowledge of death and help them progress through the game.

The End is produced by award-winning games studio Preloaded with Tom Chatfield (author of Fun INC), illustrated by Luke Pearson with an original score composed by Phonotheque. Additional consultancy has been provided by Nigel Warburton (creator of the successful Philosophy Bites podcasts).

“It is when people reach this age that they start to engage in thinking about mortality and adulthood and part of that is thinking about death,” says The End writer, Tom Chatfield. “Games are a great way to help get young people interested in things and The End is a perfect example of offering engaging tools to grasp quite complex philosophical ideas.”

"Games can help teens exploring big issues in a safe and fun way," says Phil Stuart, Creative Director of Preloaded. “The power of ‘The End’ is how it reflects a player’s own views and stimulates them to think and discuss issues that aren’t openly discussed”.

“The questions are great - other games are afraid to ask questions like that, and it makes you think about life instead of just shooting things", 14 year old school boy from Thomas Tallis School in Blackheath , aged 14.

Comm. Ed: Jo Twist

Prod. Co: Preloaded

Producer: Charles Batho

Press contact: Rebecca Ladbury / 07941 224 975 / rebecca@ladburypr.com

Notes for editors

About Preloaded (@preloaded, www.preloaded.com ) Preloaded is an independent games studio that makes casual and social games on all platforms. Clients include BBC, Channel 4, Wellcome, Tate, Parliament Education, Turner Broadcasting and Disney. Awards include BAFTA, BIMA, SXSW, MEGA and British Television Awards. They are based in Shoreditch and have just celebrated their 11th Birthday.

About Tom Chatfield

Tom Chatfield is a freelance author, consultant, game writer and theorist. His first book FUN INC. was published worldwide in 2010. Tom has done design, writing and consultancy work for games and media companies, including Google, Mind Candy, VCCP, Preloaded, Grex, Red Glasses and Intervox. He has spoken widely on technology, media and gaming at forums including TED Global, the Cannes Lions Festival, the House of Commons, RSA, ICA and the World IT Congress. A former senior editor at Prospect magazine, he has a doctorate from St. John's College, Oxford, and writes widely in the national press, including for the Observer, Independent, Sunday Times, Wired, New Statesman, Evening Standard and Times Literary Supplement, and the site Boing Boing.

About Luke Pearson

Luke Pearson is a freelance illustrator and comic book artist. After graduating with an illustration degree in 2010, his so-far brief career has seen him work on a variety of illustration projects and contribute comics to a number of anthologies. He has worked frequently with Nobrow Press, with whom he has released two books, 2010's 'Hildafolk' and the forthcoming 'Everything We Miss'.

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Pavla Kopecna

Ladbury PR

tel: 020 7684 2028

mob: 07702 805 887

twitter: @LadburyPR

skype: LadburyPR  


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