The evolution of gamers: An end to the cliché

 

§  Bigpoint presents Gamer Survey at the Casual Connect

§  Attractive and sociable online gamers

§  Social interaction more important than games

Hamburg, February, 7, 2011– Lonely, pizza-obsessed gamers sitting alone in the dark playing video games for hours on end– isn’t that what everyone thinks? Truth or fiction? Bigpoint wanted to know, and that’s why the game producers surveyed a total of 6,663 online gamers from around the world about their gaming habits and everyday life. During the Casual Connect from Feb. 8–10, 2011 in Hamburg, Germany, Bigpoint will unveil the final results of this survey.

Attractive, peaceable and sociable

The Bigpoint Gamer Survey presents a completely new image of online gamers: attractive, healthy, cultured and popular with the opposite sex. Gamers are sociable individuals, both online and offline. 62% of the surveyed players said they have more friends in real life. And the percentages increase with age: 55% of players under 20 have more real friends than online friends and 73% of gamers over the age of 50 have more real-life friendships. A total of 28% of the people met most of their friends online but have since gotten to know them in real life. Only a tenth of all gamers said that their only real friends were online gamers. Gamers also like to socialize in their free time. More than half of them– 52% in fact– meet up with their friends regularly each month. A third (34%) even see their friends on a daily basis, though most of these tend to be younger players.

Gamers are aware that online communities are no replacement for family. Most of them indicated that their family comes first, and not their clan or guild. And contrary to popular belief, playing computer games has nothing to do with being aggressive: Online gamers play primarily to have fun, and most of them would rather resolve conflicts with words than fights.

Breaking the stereotype with social and casual games

According to Bigpoint’s press officer Janine Griffel the image of a lonely gamer playing on their own is a thing of the past.“Our study shows that online gamers are attractive individuals with healthy and active social lives. Social and casual games are very popular among our users for the reason that they emphasize being social. The trend’s definitely moving away from single-player games to social-based experiences.” The organizers behind the Casual Connect, the Casual Games Association, also believe in this trend. In their opinion, it will be social network games such as those found on Facebook to shape the future of games.

Download graphics and further information at:

-       ftp://ftp-anonymous-pub.bigpoint.net/Gamerstudie%20Bigpoint

Partial or full republication free, please cite Bigpoint GmbH.

About the Bigpoint Gamer Survey

From July to September 2010, Bigpoint surveyed a total of 6,663 online gamers about their gaming habits, everyday life, interests and goals. Gamers from around the world were asked to participate in the online survey: 40% of all surveyed players came from Turkey, 21% from Germany, 14% from France and 11% from the USA. 58% of participants were under the age of 20, 26% were between the ages of 21–30, and 20% were aged 31–40. Only 12% were older than 40 and 5% were older than 50. The majority of participants were male (89%). 32% were married, 61% were single and 6% were either divorced or separated.

About Bigpoint

Bigpoint ( http://www.bigpoint.com) is an online-game publisher, content provider for large media concerns and browser-based game developer. Bigpoint-developed games are played by 150 million people in more than 25 languages, are free to play anytime, anywhere, and require no download or installation. The company’s portfolio includes games in a quality which until now was associated exclusively with CD or console games. More than 500 employees from over 35 nations work at the company headquarters in Hamburg, Germany or at one of the company’s other locations in Berlin, San Francisco, and Malta. The world’s largest browser game portal has pocketed such prestigious honors as“Fastest Growing Larger Company” and“Uniqueness of Offering” at the 2010 Media Momentum Awards, not to mention the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit the press are at www.bigpoint.net.

Please don’t hesitate to contact us for your copy of the Bigpoint Gamer Survey.

Please address all inquiries to:

Bigpoint GmbH

Janine Griffel

Head of PR

Tel.: +49-(0)40 881413-163

Fax: +49-(0)40 881413-7163

E-mail: j.griffel@bigpoint.net 


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