The LEGO Group Selects Dire Wolf Digital to Produce LEGO® Universe Trading Card Game

Denver, CO - July 28, 2010

The LEGO Group has entered into an agreement with Dire Wolf Digital to create a new trading card game (TCG) based on the upcoming LEGO ® Universe massively-multiplayer online game (MMOG). The agreement grants a license to produce physical TCG products as well as digital products for PC, Mac and mobile devices. The TCG will release in 2011, following the October 26, 2010 launch of LEGO Universe.

“We’re obviously very excited about LEGO Universe, and adding a TCG provides additional content, as well as a brand new customizable play experience,” said Mark William Hansen, Senior Director, LEGO Universe.“The Dire Wolf team are experts in this space, and their passion for excellence made them a natural choice for this project.”

Dire Wolf Digital is a team of industry veterans with a strong track record of success in the digital collectibles space.“Creating a game with the LEGO Group and NetDevil is an exciting opportunity, allowing us to work with a beloved brand and great business partners,” said Scott Martins, president of Dire Wolf Digital.“The creativity and‘build anything’ spirit of the brand and LEGO Universe fit perfectly with trading card games, where players are limited only by their imaginations.”

About the LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com.

About Dire Wolf Digital

Dire Wolf Digital designs and develops online strategy and social games, specializing in digital collectibles and trading card and miniatures games. Dire Wolf is a one-stop design and development studio for companies looking to extend their brands, and create synergies with collectible gaming in their communities. Based in Denver, Colorado, the Dire Wolf staff have shipped more than ten titles and thirty expansions in this space. For more information or employment opportunities, please visit: www.direwolfdigital.com.

Eddiemae Jukes, TriplePoint

650-996-0086

eddiemae@triplepointpr.com

Flemming Binderup Gammelgaard, The LEGO Group

Flemming.Binderup.Gammelgaard@lego.com

Dan Bojanowski, Dire Wolf Digital

dan@direwolfdigital.com


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