The London Pub

LONDON– December 17th 2009– VEEMEE, an independent creator of branded and original content for games platforms and virtual worlds, are excited to announce details of the first virtual London Pub releasing on January 7th 2010 in PlayStation Home, priced at€4.99.

Based on your favourite London watering hole, situated on the banks of the river Thames overlooking The Houses of Parliament, The London Pub personal space comes complete with a multi-player darts game, a roaring open fire, comedy beer pumps, crank phone calls and hand dryers that don’t dry your hands (they’re only virtual you know).

Commenting on the upcoming release of The London Pub, Caspar Thykier, CEO at VEEMEE said,“We’re really excited to be launching such a high quality, interactive PlayStation Home space, themed around such a famous and quintessentially British icon. The London Pub in Home is sure to become a favourite hang-out for the ever growing community of Home inhabitants, and is the perfect place to relax, meet friends and play games after a hard day at work.”

Priced at€4.99, less than the price of a round, The London Pub personal space allows PlayStation Home users to meet up, hang out and become their very own pub landlord.

“Time, ladies and gentlemen, please!”

- ENDS -

For press inquiries:

Simon Callaghan

PlayReplay

Email: simon.callghan@playreplay.net

Tel; +44 (0)203 176 0139

Mob; +44 (0)7867 514554

PlayStation® Home

PlayStation Home is free to download from any PS3 games console with a broadband connection. PlayStation Home has been downloaded over 8.5m times since its launch in December 2008 with 3.9m users in SCEE currently. Home has an average session time of over 50 minutes with the majority of the audience represented by men aged 18-34.

VEEMEE LLP

VEEMEE is a creator of branded and original content for games platforms and virtual worlds, with offices in Edinburgh and London. VEEMEE currently operates the virtual retail outlet called The Original V-Store in PlayStation® Home with brand partners including Billabong, Monty Python, Island Records, Joystick Junkies, 8Ball and Worn Free. VEEMEE is also responsible for the AUDI AG space in PlayStation® Home launching in December 2009.

For further information contact Caspar Thykier, CEO of VEEMEE, caspar@veemee.com. Mobile– 07702 161 754.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.