On Saturday 24th September Midlife Gamer ( www.midlifegamer.net) held their Eurogamer after party at O'Neil's Pub and Grill in Earls Court, inviting the Midlife Gamer community, game publishers, developers and PR as well as game enthusiasts from all corners of the UK and beyond to enjoy a magnificent night of celebration, socialising and charity support. In fact 'magnificent' doesn't do it justice, as this event raised a stunning £2000 for GamesAid ( www.gamesaid.org) - including Gift Aid - smashing through Midlife Gamer's target of £250.
The Midlife Gamer raffle and auction saw prize contributions from the wonderful community members as well as a whole host of massively generous PR companies, developers and publishers. Tony Hodgkinson ( www.redbubble.com/people/anticus50) painted three beautiful portraits of Gears of War's Marcus Fenix, God of War's Kratos and Red Dead Redemption's John Marston, with the Marcus Fenix portrait bringing in over £200 alone. Games, figurines and other collectable merchandise adorned the prize table and encouraged everyone to give what they could to this great charity and proved the overwhelming heart and generosity of the videogame community.
None of this could have been possible without the support from the following people and companies:
Focus Home Interactive
Geek On A Leash
Rising Star Games
Insert Coin Clothing
The Most Popular Girls on the Internet
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About Midlife Gamer
Midlife Gamer was born in July 2008 from the vision of two men looking to celebrate gaming of all forms. Together, Matthew Moore and Daren Baldock created the Midlife Gamer Podcast and its accompanying website midlifegamer.net, and what a beautiful pairing it was. A vast community joined the forums and the refreshingly frank podcast hosted by ordinary guys who love gaming took off in popularity. Then it was the site’s turn to grow. The steadily growing community began producing opinion pieces and reviews as well as professional game journalists throwing the odd piece up on the open blog system.
Fast forward a few years and now Midlife Gamer has more structure, more attention to quality and more content, with new pieces going up every day coving the very latest games. With a small, dedicated group of staff, including Greg Giddens as Chief Editor, Jon Brown as Deputy Editor and Neale Jarrett, Kyle Brown and Adam Edwards as Community Managers, Midlife Gamer has become a highly respectable online publication but still as approachable and honest as it was back at its conception. The community is still growing and getting involved with the site’s content, and Matt and Daren are still recording the weekly podcast which is consistently in the top 20 on the iTunes charts in the Games and Hobbies category.
GamesAid is a new UK video games industry based charity. It distributes funds to a diverse range of charities; it is a means of giving something back on behalf of the industry.
GamesAid acts as a broker of charitable activity on behalf of the industry, taking advice from all sectors. It is a non trading body. The charity is administered by Trustees, who operate on a fixed term basis. It is formally run by a chairman, who is also on a fixed term.
GamesAid is a children and young people's charity.
Funds will predominantly be used to support children's charities in the UK, with limited application for overseas causes; for education, health, housing and social welfare. Funds may also be deployed for career guidance and sport. Where possible, there will be some form of technology/interactive play element, but that is not a funding stipulation.
Funds can only be raised for Registered Charities.
The charities supported by GamesAid are more likely to be small-to-medium sized, rather than the better-funded larger ones.
Monies are to be raised through a number of routes including, but not limited to:
Industry activities, such as social or sporting events
Individual and corporate donations and memberships
Game packs / titles (if appropriate)