The Midnight Gaming Championship Announces Partnership With The Entertainment Consumers Association

(Southlake, TX) March 6, 2008– The Major Gaming Championship, parent company of the Midnight Gaming Championship (MGC), is proud to announce a national partnership with the Entertainment Consumers Association

(ECA) for the 2008 video gaming season.

Formed in 2006, the ECA is a non-profit advocacy organization for consumers of interactive entertainment. ECA will be on-site at MGC’s national events educating gamers of their grassroots advocacy efforts on behalf of gamers and offering memberships to the ECA. The ECA membership can provide gamers the opportunity to connect with like-minded gaming fans who are exploring career and educational opportunities in gaming, and more.

“MGC is proud to be associated with the ECA and believe in the value that they provide to gaming consumers,” said Blake Pettigrew, Partner of the Major Gaming Championship.

MGC is the premiere, casual gaming competition in the U.S. and is held at various McDonald’s and Wal-Mart locations around the country. MGC is in the final stages of scheduling its 2008 tournament cities and dates, which run every Saturday night, simultaneously in four regions, from June 7-September 27 and is open to the public.

Heather Ellertson, Vice President of Marketing for the Entertainment Consumers Association said,“We are very excited about this new partnership. It affords us the opportunity to have face-to-face interaction with potential members, answer general questions about consumer rights and work shoulder-to-shoulder with some of the most committed brands in the sector.”

About Midnight Gaming Championship (MGC)

Midnight Gaming Championship, presented by McDonald’s, is produced by Affinity Sports&Entertainment Marketing. MGC 2007 partners included Ziff Davis Game Group including the 1Up Network, I-Play, Coke Zero, 2K Sports, Ubisoft, Nintendo, Konami, Time Warner Cable, Verizon Wireless and Spike TV. In 2007, MGC hosted over 50 national events and flew 220 contestants into its championship tournament. Visit http://www.midnightgamingchampionship.com for more information.

About the ECA

Formed in 2006, the Entertainment Consumers Association (ECA) is a 501©(4) non-profit membership organization established to serve the evolving needs of individuals who play computer and video games by giving their passion a voice. The ECA serves as an advocacy organization for the interactive entertainment consumers who represent nearly fifty percent of the population, have an average age of 33, and spend $10 billion a year on gaming. The ECA mission is to give gamers a voice and ensure that state and local politicians hear their concerns and appreciate their demographic power. The Connecticut-based organization focuses its advocacy efforts on consumer rights, anti-games legislation, and other public policy concerns as well as providing substantial community, educational, and affinity benefits to its members—from discounts on subscriptions and game rentals and purchases to education, employment assistance, and insider access to industry partners.

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Contact:

Laurie Kemps

Affinity Sports Marketing

817-749-0383 (o)

214-335-2217 (m)

mailto:laurie@affinitysportsmarketing.com

OR

Jason Andersen / Alexis Mervin

ONE PR Studio for Entertainment Consumers Association (ECA)

510-893-3271 (o)

jason@oneprstudio.com

alexis@oneprstudio.com


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