The Most Important TV Event in the History of Video Games to Air Exclusively on DIRECTV's Channel 101

El Segundo, Calif., December 3, 2007— DIRECTV, the nation’s leading satellite television service provider, is making sports history once again with the exclusive live broadcast of the inaugural Championship Gaming Series (CGS) World Final. The competition will take place December 6-14 at the Sony Studios in Los Angeles where more than 100 of the world’s top professional gamers will compete for the league’s first-ever World Champion title and a share of the $1,000,000 prize purse. All the action will be captured live and in HD on DIRECTV’s original entertainment channel, The 101, starting December 6 at 10pm ET.

“This is the Super Bowl 1 of professional video gaming,” said Eric Shanks, executive vice president, DIRECTV Entertainment.“We couldn’t be more pleased with year one of the league and the excitement that it has created worldwide.”

The CGS World Final will be the first-ever international gaming event to present all the action live, as it happens, allowing fans at home to experience the match-ups like any other sport. The groundbreaking coverage will commence with the start of CGS World Final on December 6 and broadcast three hours of single elimination competitions each night leading up to the championship game on December 14.

The playoffs will feature the top CGS teams from around the world as they compete in PC and console based games. Valve’s Counter-Strike®: Source® and EA’s FIFA 2007 are the official PC games for CGS while Tecmo’s® Dead or Alive® 4 (DOA4) and Project Gotham Racing® 3 (PGR3) from Microsoft Game Studios will be played on Xbox 360. Each round of the World Final is single elimination and the last team standing will receive the coveted Dew Trophy as well as $500,000 in prize money.

In addition to the team playoffs, the World Final will also feature a special“battle of the sexes” DOA4 match-up where Vanessa Arteaga and Ryan“OffBeatNinja” Ward, the top female and male DOA players in the world, will battle it out for supremacy. The contest, dubbed the“Itagaki Challenge,” is the brainchild of DOA creator Tomonobu Itagaki, who will preside over the face-off and present the winner with the ultimate DOA prize package, including a ceremonial Japanese Katana sword and a trip to Tokyo. The individual competition will air live on The 101 December 13 at 11:30pm ET.

“We’re honored that DOA game creator and international superstar Tomonobu Itagaki recognizes the CGS as the world’s leading professional video gaming league in the world,” said Andy Reif, CGS commissioner and CEO.“We’ve set our stake in the ground and proved ourselves as a legitimate sport and look forward to growing the league and esports in the years to come.”

In what will become an annual platform for the world’s best gamers to compete professionally, the inaugural CGS World Final will be broadcast on television to more than 350 million viewers worldwide by DIRECTV’s The 101 in the U.S., BSkyB’s Sky One, Sky Two and Sky HD in the UK, ESPN STAR Sports in Asia, SKY in Mexico and Brazil, DIRECTV throughout the rest of Latin

America, and across mainland Europe via additional soon-to-be confirmed broadcast partners.

CGS World Final event schedule is as follows:

December 6: CGS World Final press conference

December 6: First round day 1

December 7: First round day 2

December 10: Quarterfinals day 1

December 11: Quarterfinals day 2

December 13: Semifinals&Itagaki Challenge

December 14: Final

The official CGS teams participating in the World Final are as follows:

Berlin Allianz

Birmingham Salvo

Carolina Core

Chicago Chimera

London Mint

Mexico City Furia

Rio Sinistro

Seoul Jinhwa

Singapore Sword

Stockholm Magnetik

Sydney Underground

Wuhan Dragon

For more information, please go to thecgs.com.

ABOUT DIRECTV

DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to

16.6 million customers in the United States and is leading the HD revolution by offering more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

ABOUT CHAMPIONSHIP GAMING SERIES

Headquartered in Los Angeles, CA, the Championship Gaming Series™ (CGS) is the only worldwide professional video gaming league. Launched in 2007, and a joint venture between BSkyB, DIRECTV and STAR, CGS features teams of the world's best gamers from North America, Latin America, the United Kingdom, Europe, the Middle East, Asia and Australia. The league distributes entertainment content to more than 350 million viewers worldwide via DIRECTV in North America and Latin America, BSkyB in the UK, and STAR in Asia and Australia. CGS sponsors include Mountain Dew, Dell XPS and Xbox 360.

CONTACT

Caley Cronin

DIRECTV

212 462 5154

Christian Averill

Fleishman-Hillard

917 679 8818

christian.averill@fleishman.com


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