The New IGN

London, England - 9 December, 2009. IGN, the world’s number one gaming and entertainment website for over a decade, today announces its new re-design. The site features a new logo, a new site design, new functionality, a new layout, and a new focus on local editorial - with a lot more to come. The new site can be viewed at www.ign.co.uk.

“These changes are beyond just the surface level.” said Justin Keeling, Managing Director UK, IGN Entertainment.“It’s the first step in a transformation of the whole site architecture, and an ongoing commitment to continuous innovation for the next ten years. We really want to stay ahead of the technology curve and this adaptable, streamlined, new IGN will enable that.”

“The new site allows us to focus on UK content much more, without losing any focus on or access to the worldwide content. The new navigation bar also allows you to get around the site in far fewer clicks, meaning you’ll be able to get to the UK podcasts, video shows, blogs, news, and reviews much quicker.” said Alex Simmons, UK Editor-in-Chief.

IGN now has an intuitive new nav bar that lays the most popular content at the user’s fingertips which has been rolled out across all channels including Movies, TV and Comics, allowing for easier exploration of the deep breadth of entertainment content available.

IGN is also the first in its category to show their top cover stories supported by embedded video, which is instantly accessible to readers without leaving the home page. To see the new design explained visit - www.ign.co.uk.

Contact

Dean Barrett

dean@Bastion.co.uk

Dan Griliopoulos

dan@bastion.co.uk

0207 421 7600

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment properties reach over 4.8 million unique users in the UK, with a worldwide reach of 49 million unique users (comScore Sept’09). IGN Entertainment’s network of videogame-related properties (IGN, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), provides one of the Web's most comprehensive videogame information destinations and attracts one of the largest concentrated audiences of young males on the Internet. IGN Entertainment also owns and operates the popular movie-related website, Rotten Tomatoes and the leading male lifestyle Website, AskMen.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.