THE OFFICIAL VIDEO GAME OF THE VANCOUVER 2010 OLYMPIC WINTER GAMES– SEGA ANNOUNCES PUBLISHING AGREEMENT

TOKYO (February 5, 2009) -- SEGA® Corporation today announced a worldwide agreement with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC), to once again become the sole approved video game publisher of the 2010 Olympic Winter Games in Vancouver, Canada. After an extremely successful series of video games from the Beijing 2008 Olympic Games, this exclusive license will allow SEGA to once more publish the only official interactive entertainment software titles of the world’s most famous sporting event.

Through this agreement, SEGA secures the sole rights to publish console, PC/Macintosh, handheld, arcade, and mobile games worldwide. Under this exclusive license, SEGA will publish a wide variety of games with winter sports and events including skiing, skating, and snowboard bearing the Vancouver 2010 Olympic Winter Games emblem.

“Working with SEGA has resulted in Olympic Entertainment Software achieving unparalleled success and we are delighted to support SEGA once again for the Vancouver 2010 Olympic Winter Games”, says Raymond Goldsmith, Chairman&CEO of ISM.

“SEGA is extremely excited to once again work with ISM on a series of multi-platform games celebrating the Olympic Games,” says Okitane Usui, Chief Operating Officer, SEGA Corporation.“The Vancouver 2010 Olympic Winter Games offers gamers a collection of exciting sports to master, as well as a stunning location for players to take advantage of. We aim to bring fans around the world an exhilarating experience whenever they play any Olympic title.”

Specific plans for the official video games are to follow. For any additional information on SEGA, please visit www.sega.com or www.olympicvideogames.com.

About SEGA Corporation:

SEGA®Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® Corporation's Web site is located at http://sega.jp.

About ISM:

ISM is active in managing and developing entertainment software applications. In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company's website at www.ismltd.com

TM IOC. Copyright© 2009 International Olympic Committee ("IOC"). All rights reserved. This video game is the property of the IOC and may not be copied, republished, stored in a retrieval system or otherwise reproduced or transmitted, in whole or in part, in any form or by an means whatsoever without the prior written consent of the IOC.


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