The UK's First Interactive Health and Fitness Game for PCs and Laptops

For immediate release

October 2008– Focus Multimedia is launching a revolutionary PC game that provides people of all ages and abilities with a fun and cost-effective way of getting fit and staying in shape.

PC Fitness: Your Personal Trainer is the first game to combine a personalised, interactive and goal-oriented gaming experience focused on health and fitness, with the power of your PC or laptop computer.

Pioneered by developer responDESIGN, PC Fitness combines computer technology and the current body of knowledge surrounding physical fitness to create a revolutionary tool– a virtual personal trainer called Maya.

When you use PC Fitness for the first time, Maya will gauge your current fitness level. Dependent on your ability and the goals you choose, she will then create a weekly Exercise Plan that fits in with your busy lifestyle.

PC Fitness is completely unique for each user, allowing everyone in your household to set up their own fitness programme and track their progress over time.

Popular fitness routines such as yoga, Pilates, cardio fitness, strength training, flexibility and weight loss are all included. In total, over 500 easy-to-follow exercises can be performed in the comfort of your own home - complete with interactive 3D tutorials and a choice of workout music.

Lack of motivation is a common reason why many of us don’t exercise regularly. With PC Fitness, Maya guides you every step of the way, coaching and encouraging you to meet your goals. If you’re finding an exercise too difficult then all you have to do is let Maya know and she’ll modify your routine accordingly.

PC Fitness even includes a weekly Meal Plan. Based on your personal profile, Maya can suggest a healthy diet choosing from thousands of international recipes, complete with printable preparation instructions and shopping lists.

Craig Johnson, managing director of Focus Multimedia, commented:“Due to our busy modern lifestyles, Britons are increasingly demanding fitness choices that are convenient and deliver results quickly. PC Fitness is the ideal solution. With workouts starting from just 15 minutes in duration, users can fit in some exercise before work, or when the kids have gone to bed. The tailored weekly plan means that you get the best benefits possible for the time you invest, and for just£9.99, Maya is the best value personal trainer you’re ever likely to find.”

Making expensive gym memberships a thing of the past, PC Fitness delivers a complete, home-based personal fitness programme on PC DVD-ROM for just£9.99 including VAT (suggested retail price).

Available to buy from October 24th, PC Fitness can be ordered from all good stockists of PC software, or direct from www.pcfitness.co.uk.

///end

Notes for Editors:

Did You Know? Only 1 in 5 Britons manages to exercise regularly (Source: Your Health is Your Wealth by Jacqueline Harvey). Common reasons for failing to exercise regularly include: too busy; gym fees too expensive; lack of motivation; bad weather; lack of confidence (feeling intimidated or embarrassed at a gym). PC Fitness overcomes all of these hurdles.

New Year’s Resolution: PC Fitness is the ideal“New Year, New You” product for January– a great way to shed all those pounds we’ve put on over Christmas!

Feature Idea: Ask one of your writers to try out the software for themselves, tracking their progress over several weeks or months. Did they achieve their goal? How much money did they save by not visiting the gym?

Samples: To request a review copy or competition prize, please contact Focus Multimedia using the details below.

About Focus Multimedia

Focus Multimedia publishes a portfolio of more than 400 high quality PC software titles featuring some of the world’s best-known brands including Ubisoft, THQ, PopCap Games and Encyclopaedia Britannica. From packaging, warehousing and merchandising to point of sale, PR and marketing, every step of the sales process is managed by Focus. Excellent relationships with leading online and bricks-and-mortar retailers have earned the company a market-leading 23.9% share of the UK budget software sector (source: ChartTrack sales by units, September 2008). Founded in 1995, Focus has sold over 21 million units of PC software.

About responDESIGN, Inc

Founded in 2003 by Ted Spooner and Phin Barnes, responDESIGN is a privately held corporation based in Portland, Oregon. responDESIGN’s mission is to unlock the power of the PC and games consoles by building“Games That Are Good For You.” For more information, please visit www.responDESIGN.com.

*Source: Your Health is Your Wealth by Jacqueline Harvey

For more information please contact:

Lucy Felthouse– PR&Marketing Executive

E-mail: l.felthouse@focusmm.co.uk

Tel: +44 (0)1889 570156

Web: http://www.focusmm.co.uk


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.