The Ultimate Companion: Rough Guides Partners With Edinburgh Interactive Festival

Thursday 7th August/... Families and gamers attending the Edinburgh Interactive Festival 2008 will be able to enjoy a 20% discount on The Rough Guide to Videogames, and all other Rough Guides, through www.roughguides.com.

Charting its humble beginnings in the seventies, The Rough Guide to Videogames examines the historical context of Videogaming, looking at the advances in technology, the design and narrative that characterize recent games and the most memorable characters.

The Rough Guide to Videogames leaves no stone unturned in its mission to become the perfect companion to the gamer and the definitive testament to the rise of videogames over the past four decades. Written by Kate Berens and Geoff Howard, seasoned professionals and steadfast gaming fans, the 20% discount only applies to orders made online at www.roughguides.com.

Specially created flyers will be available for all attendees to pick up at the three-day festival.

About Edinburgh Interactive Festival 2008

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition and Recruitment areas specifically tailored to cater for the public - allowing them access to the latest games and job opportunities in games.

As ever, the three-day Interactive Festival wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive Festival 2008

Edinburgh International Conference Centre

150 Morrison Street, Edinburgh EH3 8EE

UK

Sunday 10th August

Game Screenings

Dare ProtoPlay

Public games area and retail site

Monday 11th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Conference Networking event

Tuesday 12th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Digital Interactive Symposium

Edinburgh Interactive Festival will also play host to the Digital Interactive Symposium, the games event aimed at academics and games industry professionals. It takes place on the afternoon of Tuesday 12th August.

Registration is open at

www.edinburghinteractivefestival.com

There is also a Facebook Group in 2008 at http://www.facebook.com/group.php?gid=12251081247

Edinburgh Interactive Festival 2008 registration details:

Full delegate pass -£149 (ex VAT)

Scottish based developers and companies -£99 (ex VAT)

Students -£75 (ex VAT)

Delegates can also register for the Digital Interactive Symposium.

You can see more of Edinburgh Interactive Festival 2007 at http://uk.youtube.com/watch?v=YktZnm_eRlQ

Edinburgh Interactive Festival has also forged a number of key relationships with partners and sponsors that will be announced shortly.

If you are interested in getting involved with Edinburgh Interactive Festival 2008– through partnerships, sponsorship, the Friends of the Festival programme or simply to find out more about the commercial opportunities at EIF 2008, please contact Sales and Sponsorship manager, Jodie Holdway: Tel +44 (0) 1462 456780 ; jodie.holdway@bhpr.co.uk. For press information please contact PR Manager, Sarah Hartland: Tel +44 (0) 1462 456780; sarah.hartland@bhpr.co.uk.

Notes for editors:

EIF08:

The Edinburgh Interactive Festival is managed by a committee drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) www.elspa.com.

About the Authors

The Rough Guide to Videogames has been collated by the authors Kate Berens and Geoff Howard. Having grown up with videogames, both have experienced the highs and lows that go with them. From the very first consoles of the seventies through to the first all-nighters that they pulled, Kate and Geoff have gathered up all of their experiences to put together this definitive guide.

Kate Berens

Kate first experienced the thrill of videogaming playing the Pong-alike TV Tennis with her father in the

1970s; her first all-nighter was with Secret of the Silver Blades on the PC, and her introduction to handhelds came with Sonic the Hedgehog on the Game Gear. Passionate about videogames and their role in popular culture, she recently left her job as editorial director at Rough Guides Travel to concentrate on freelance writing and editing. Based In South London, she blogs at atypicalgamer.com

Geoff Howard

Geoff Howard has been playing videogames since the mid-1970s, when his grandfather bought a broken Monarch CTX-4 Video Sporter from Tandy Shack, fixed it, and gave it to Geoff and his brother. He swiftly moved on to the Atari 2600 and hasn’t been far from a console or PC since. A UK-based Rough Guides editor and writer for many years, he is now based in Melbourne, Australia, and is particularly keen to see an Australian game-rating system introduced which recognizes that like films, games can be for adults as well as kids. This is the third book he has written with Kate on videogaming.

Rough Guides

Rough Guides is a leading publisher of travel information with 300 travel guides, maps and phrasebooks. An award-winning CoolBrand, passionate for telling it like it is, Rough Guides are respected for their accurate, up-to-date content and informed, contemporary writing. Rough Guides also produce guides to a diverse range of subjects such as The Rough Guide to iPods, iTunes and music online, as well as publishing downloadable travel podcasts, podscrolls, e-guides and digital maps. For more information visit www.roughguides.com and do as Rough Guides do: Make the Most of Your Time on Earth™

The Rough Guide to Videogames by Kate Berens and Geof f Howard• ISBN: 9781843539957• RRP:

£13.99• Published: August 2008


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