THE WORLD’S BEST MOBILE GAMERS TO GET THE CHANCE TO COMPETE FOR GUINNESS WORLD RECORDS® TITLE IN SPECIAL KIIP CHALLENG

NEW YORK- April 23, 2012 – Guinness World Records, the global authority on record breaking achievements, and Kiip, the first mobile rewards network to offer real rewards for virtual achievements, are partnering up for a second time to give users a chance at record breaking glory in the world’s first ‘Top Mobile Gamer Challenge’ April 27-29, leveraging Kiip’s unique Swarm technology.

This special, 3-day Swarm will include three popular games: ‘ Mega Jump’ by Get Set Games, Slam Dunk Basketball by Visual Dreams and ‘Monster Shooter’ by Gamelion Studios. High Score Guinness World Records for each of the respective games will be awarded throughout the course of the event.

To participate, users can simply download the apps to their iPhones and Android Devices and compete for top scores and Guinness World Records® glory. Game players will then submit their score during the Swarm and see how they stack up against the world’s best. Scores will be viewable publicly on the official Kiip Swarm Leaderboard at www . kiip . me / gwr. High Scorers during the competition will be eligible for actual Guinness World Records® titles including: ‘Highest Score Achieved on Mega Jump,’ the ‘Highest Score Achieved on Slam Dunk Basketball’ and the ‘Highest Score Achieved on Monster Shooter.’

The mobile gaming challenge winner will not only get their name in the next Guinness World Records® 2013 Gamers Edition (published in January 2013), but will also receive their own exclusive, personalized certificate officially recognizing their feat.

The final winners across each game will be announced at the culmination of the competition.

This competition is part of an ongoing network integration using Kiip’s Swarm technology that will see players of every Kiip-enabled game being potentially eligible to become a Guinness World Records® holder in future editions of the digital and print publications.

Brian Wong, CEO of Kiip, mentions: “We’ve always thought that the Guinness World Record is the ultimate achievement. We’re glad we’re going to be able to continue bringing the ultimate achievement to everyone playing these top games. We’re proud to also announce that we’re now integrated into over 200 games, which means that there is a reward at almost every turn. Achievements are becoming more and more real, every single day.”

“This event will give anyone with a smartphone, anywhere in the world, the chance to be a Guinness World Records® holder. It’s the kind of accessible record-breaking that we love,” said Samantha Fay, SVP of Global Communications, Guinness World Records Guinness World Records.

For more amazing video game feats, check out the Guinness World Records 2012 Gamer’s Edition book out now. Readers can also scratch their record itch in a fully illustrated, full color eBook format at B&N.com, Kobo and Apple’s iBooks. For more information please visit www.guinnessworldrecords.com/gamers < http://www.guinnessworldrecords.com/gamers>

About Guinness World Records

Guinness World Records < http :// www . guinnessworldrecords . com /> (GWR) is the global authority on record-breaking achievements. First published in 1955, the annual Guinness World Records™ book has become one of the biggest-selling copyright titles of all time, selling 120 million copies to date in 22 languages and in more than 100 countries. The internationally renowned brand is now also available across a number of platforms – GWR’s global television shows are watched by 250 million viewers annually; digital media and online record-processing services attract more than 50 million visitors a year; and the live events team annually entertains and inspires 1.5 million people around the world. GWR receives more than 1,000 applications each week and has a specialized team of multi-language record managers and adjudicators who travel the globe to verify official record attempts. GWR also has a commercial division (Guinness World Records Corporate < http :// corporate . guinnessworldrecords . com /) that offers accessible record-breaking business solutions to other organizations and brands.

The Guinness World Records® Gamer’s Edition, otherwise known as the “Video Game Bible” is a comprehensive gamer’s reference guide appealing to everyone from hard-core gaming veterans to first time gamers and families. It is a complement to the Guinness World Records best-selling annual edition.

About Kiip

Kiip is the world’s first mobile rewards network that delivers real rewards for virtual achievements. Kiip operates on a “moments-based” model that leverages the achievement moment to help brands reach consumers when they are truly engaged. All Kiip-enabled games are in turn able to monetize and retain users through access to a premium rewards network. Kiip was founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in September 2010, and now has offices in New York, NY and is headquartered in San Francisco, CA. Kiip is currently backed by Hummer Winblad Venture Partners, True Ventures, and Crosslink Capital. For more information visit: www . kiip . me.

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