As part of a new campaign for the Bristol Temple Quarter Enterprise Zone, an initiative focussed on attracting major investment for the redevelopment of more than 70 hectares of central Bristol real estate, TheAgency have opted to launch an augmented reality experience, in partnership with Aurasma and MediaGrand.
The app is designed to unite the offline and online communications using 3D architectural maps of the city’s Enterprise Zone that are brought to life with film. Users are required to download the Aurasma app to their Smartphone’s or tablets using the Apple Store or Android Marketplace before pointing it at the 3D maps. Utilising the Smartphone’s camera, Aurasma uses cutting-edge image recognition to identify the image, before showing one of three 90 second films on Technology, Sustainability and Creativity. Each film is designed to highlight the unique elements of the city, from its culture, quality of life and diversity to the global technical advancements that can be traced back to their Bristol roots.
The concept of Augmented Reality is to merge the physical world with the virtual world, and this recent application has been launched by TheAgency in time for MIPIM, the world’s largest real estate show based in Cannes. Attended by more than 20,000 people, the expo enjoys representation from more than 400 cities across the world.
Saman Mansourpour, partner at TheAgency says “We always strive to provide an integrated brand experience, and wanted to take every opportunity to bring the Bristol Enterprise Zone to life. Partnering with Aurasma and MediaGrand allowed us to harness this technology and provide our users with a new way to engage the brand.”
Aurasma have enjoyed incredible success with their Augmented Reality app, having attracted more than three million m users and three thousand commercial partners since their launch in June 2011 – making Aurasma one of the fastest growing platforms in the world. There are new applications for Aurasma’s Augmented Reality being discovered every day, and they encourage creative agencies, technologists and consumers alike to help develop the platform by pushing its capabilities and realising its potential.
Martina King, Managing Director of Aurasma says “Bristol is a creative community that understands excellently cutting edge innovation in the UK. It is therefore really exciting to see companies such as TheAgency from the area adopting our technology. The Bristol Enterprise Zone channel within Aurasma is a brilliant example of how people can use the platform autonomously to create their own content to share with others. I look forward to seeing how the channel is used in the future.”
Bath based AR specialists MediaGrand, official partners of Aurasma, helped TheAgency bring the concept to fruition by supporting them with development and video streaming services.
Note to editors:
TheAgency is a fast-growing integrated creative agency, with offices in Bath and London. The company prides itself on simple commercial creativity – building brands and driving direct response through big ideas delivered consistently across multiple channels. Signature campaigns often combine viral, social media, display advertising, email, press, outdoor and direct mail. The company has considerable experience in the automotive, retail, pharmaceutical, financial, FMCG and gaming sectors. Clients include The AA, BSM, Del Monte, PC Gamer, .Net Magazine, Siemens Gigaset, Quintiles Pharmaceuticals, Dr Schär, Glutafin and Westfield Health.