THINK SERVICES GAME GROUP'S GAME DEVELOPER RESEARCH REVEALS SIZE AND BREAKDOWN OF 2008 NORTH AMERICAN VIDEO GAME INDUSTRY IN SEC

Census Finds a 12 Percent Increase of US Employees in the Industry Since 2007, 17 Percent in Canada; Census Includes Accurate List of Game Developers and Publishers Within North America

SAN FRANCISCO— Oct. 28, 2008— Think Services Game Group’s Game Developer Research has revealed the results of its second Game Developer Census, surveying all companies working within video game development and publishing in North America. The census has discovered a 12 percent year on year increase in U.S. employees, with 44,400 now working in the industry in America, up significantly from 39,700 in 2007. Canadian companies also saw an increase in staffing and number of studios, with total employees up around 17 percent -- to 9,500 from 8,100. In total, the North American game industry increased in size 13 percent, from 47,800 to 53,900 staffers.

Some of the North American increase appears to relate to a filling-out of major next-gen game staffing, but much is due to the continued funding for MMOs and online worlds. Thanks to the success of products such as World of Warcraft and a continued growth in free-to-play game worlds, venture capital funding into game-related online companies has increased significantly.

While the effects of the currentfinancial crisis and credit crunch could manifest itself in the longer-term, there are no current signs of it in the aggregate numbers of people employed in game-related sectors. In fact, there is still much vibrancy, and almost 48 percent - around 21,200 - of those working in the game industry in the U.S. do so in California– according to Game Developer Research’s estimates. Washington is the second most-popular state for game employment, with over 4,700 employees, and Texas is third with 3,300.

In total, seven states (California, Washington, Texas, New York, Massachusetts, Illinois, and Florida) have more than 1,000 game professionals working in them, with North Carolina and Maryland close behind.

Not included in the current Census estimate are game tools companies, game contracting/services companies, external PR, marketing, legal, and other business services, and liaison or licensing divisions at larger media companies. Game Developer Research putatively puts this figure at around 18,000 across North America.

The Census report lists more than 650 companies alphabetically by U.S. state and Canadian province, along with generalized contact addresses, website information, estimates of employee numbers and details on their market specialties (from casual gaming, online gaming, mobile gaming and serious gaming to PC, handheld or console gaming). The report is intended to be a valuable tool for game industry trendwatchers, contractors, service companies, and other entities wanting to acquire accurate information to reach out to the North American game market as a whole.

“We’re delighted to present our second Census report, showing a notable increase in the amount of professionals employed in the game industry. With industry revenues at an all-time high, we believe that we’ll continue to see a vibrant market for those employed in the art and science of gaming.” said Simon Carless, publisher of Game Developer Magazine and director of Game Developer Research.

For more freely available information, including sample data, or to purchase the complete Game Developer Census 2008 report, please visit http://www.gamedevresearch.com . Purchase of the full report includes both a 170-page in-depth report with listings by U.S. state and Canadian province, and a separate Excel document featuring the full, comprehensive data set in sortable and exportable form.

About Think Services

Think Services connects specialized communities worldwide using innovative media, educational events, consulting, training and certification. Providing comprehensive opportunities for people to learn from, network with, and inspire each other, Think Services builds strong brands and works within communities to foster a unique affinity with its products and services. The division's flagship products include the Game Developers Conference, the Webby Award-winning Gamasutra.com, Game Developer magazine, the International Customer Management Institute, HDI (formerly the Help Desk Institute), and Dr. Dobb's Journal. To learn more, visit http://www.think-services.com.

About United Business Media Limited ( www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

CONTACT: Sibel Sunar/Brian Rubin

fortyseven communications

(323) 658-1200

sibel@fortyseven.com/brian@fortyseven.com

Ben Veechai

Think Services Game Group

bveechai@think-services.com

415-947-6280


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