EDMONTON, ALBERTA, CANADA– November 3, 2009– Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), announced today that award-winning rock band Thirty Seconds to Mars will headline the in-game soundtrack for the new epic RPG, Dragon Age™: Origins. The title song from the band’s new album“THIS IS WAR” will make its world debut in Dragon Age: Origins before the highly-anticipated album (EMI’s Virgin Records) drops on December 8th. Available in the game today, fans and press can also get a first-listen of“THIS IS WAR” in an exclusive game trailer co-produced by Thirty Seconds to Mars front-man, Jared Leto. The trailer can be downloaded at: http://press.bioware.com/ThisisWarDAO (Username: media; Password: BioAssets2get)
“EA has always had a forward-thinking relationship with Thirty Seconds to Mars and we are overwhelmed with excitement about the band’s involvement and creative contribution to Dragon Age: Origins,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA.“This exciting song debut exemplifies our continued commitment to working with great bands that move the needle to where music is going.”
“We always like to push the envelope in the entertainment and media space and debuting our title track in a game of this caliber is a great way to communicate our music to fans around the world,” said Jared Leto, lead singer of Thirty Seconds to Mars.“We’ve come a long way from having to rely solely on radio to approach and engage music fans, and Dragon Age: Origins is the perfect game to do this with.”
In Dragon Age: Origins, players take the role of a Grey Warden, one of the last of an ancient order of guardians. Now, as a rising evil threatens to destroy all life, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. To restore peace, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind.
Dragon Age: Origins is available now in North America on PlayStation®3, Xbox 360® videogame and entertainment system and PC. In Europe, Dragon Age: Origins will be released on November 6th on the Xbox 360® videogame and entertainment system and PC and later in November on PlayStation®3. Dragon Age: Origins is rated M by the ESRB and 18+ by PEGI. More information on Dragon Age: Origins can be found at: http://www.dragonage.com.
With more than 100 million views on YouTube, 40 million plays on MySpace and more than one million fans on iLike/Facebook, Thirty Seconds to Mars have always been quick to embrace digital culture. Formed by brothers Jared and Shannon Leto, Thirty Seconds to Mars have won numerous awards and accolades, including an MTV Video Music Award, three MTV EMA’s, an MTV Latin and Asia Award, a Fuse Award, and three Kerrang! Awards. Thirty Seconds to Mars’ sophomore record,“A Beautiful Lie” hit platinum status after almost two years of heavy touring and winning fans over, one by one. The media caught on too - Alternative Press raved that the band "...just might be rock's best-kept secret. He
More information on Thirty Seconds to Mars is available at: http://www.thirtysecondstomars.com
BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™ and Mass Effect™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec) and Austin (Texas). BioWare’s announced projects include the dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic™. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com; to join the millions of fans already registered on our community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts Inc. (EA), in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.
Senior Director of PR
EA Games Label PR
780.430.0164, ext. 1146
For Thirty Seconds to Mars:
Carleen Donovan/Cara Wodnicki Angelica Cob-Baehler Darren Baber
Press Here Publicity– 212-246-2640 EMI Music– 323-871-5552 EMI Music– 212-786-8479