TIGA outlines measures to promote investment in UK content production

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TIGA outlines measures to promote investment in UK content production

TIGA, the trade association representing the UK games industry, said today that the Government could promote investment in UK content by improving access to finance, encouraging public broadcasters to commission more original content and through specific regulatory changes. TIGA made the comments in response to the Department for Culture, Media and Sport’s consultation document, A Communications Review for the Digital Age.

On access to finance TIGA called for:

    <*>the introduction of Games Tax Relief; <*>widening the scope of R&D Tax Credits to enable businesses to claim for the costs of premises, design, and IP protection; <*>the establishment of a Creative Content Fund to provide grants to developers on a pound for pound basis; and <*>reforming the EU Media Programme to fund original video game production.
 Public service broadcasting:
    <*>The BBC and Channel 4 already use online and mobile platforms to market their existing broadcast content. If both organisations commission more original online and mobile content then this could give a powerful boost to the UK video games sector.
 Regulation:

TIGA’s suggestions include:

    <*>Requiring network operators to deliver a Service Level Agreement which provides for minimum service levels to ensure the consistent useability of apps and to maintain a consistently high user experience.
 

Dr Richard Wilson, TIGA CEO, said:

 “If the Government can establish the right environment then the video games sector can play an important part in helping to strengthen the UK economic recovery. In particular, the Government can promote investment in UK content by improving access to finance, encouraging public broadcasters to commission more original content and through specific regulatory changes, for example, requiring network operators to ensure the consistent useability of apps. TIGA looks forward to engaging with policy makers to take these ideas forward.”

Ends

Notes to editors

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an‘Investors in People’ accredited organisation.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org .

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