Tira Wireless Debuts New 'Go Mobile' Portal to Help Developers Embrace the Burgeoning Mobile Content Market

SAN FRANCISCO, Calif.-March 12, 2008 - Tira Wireless today announced the Tira 'Go Mobile' Community ( http://GoMobile.tirawireless.com), a centralized web portal designed for developers and content providers that need insight and guidance on how best to capitalize on the vast opportunities of the mobile market. The Tira Go Mobile Community will make it easier for content providers to create and deliver mobile applications to market by providing ready access to an interactive community and wiki; multiple tools; in-depth mobile knowledge; industry news; and insight into proven best practices.

"The market for mobile content is evolving rapidly. The industry is witnessing a shift in interest from dedicated mobile games to applications that have the potential to drive more widespread adoption," said Juan Dewar, CEO of Tira Wireless. "This centralized online resource was created to empower content providers to succeed in this dynamic market."

The challenge for many content providers - especially developers of traditional desktop or Web-based applications - is the lack of tools and resources to quickly and easily develop and monetize applications for the mobile platform. Many of these new entrants to the mobile market are from the desktop computing world, where platforms are standardized (i.e. Windows, Mac, Linux); or the Web world, where applications and content can be accessed from any browser. At considerable expense, traditional mobile game publishers and global media brands have found ways to efficiently navigate their way through this content deployment maze. In contrast, new mobile entrants are just beginning to realize the challenges involved in reaching the billions of mobile users who are regularly purchasing content for their phones.

"The objective of the Tira Go Mobile Community portal is to provide content providers, small developers and newcomers to the mobile market, as well as current users of our products, with the insight and resources they need to fully exploit the huge opportunities in front of them. This community portal supports our offerings by providing developers with everything they need to effectively generate revenue from this market," explains Dewar. "It is the ultimate destination for anyone that is looking to go mobile."

Visitors to the website will have access to support forums, tutorials, device information and many other tools that will help guide them in mobile development. It will also provide insight into the five stages of Mobile Content Lifecycle Management, the proven process that greatly eases the complexity of creating and delivering mobile applications to end users.

About Tira Wireless

Tira Wireless provides application developers and publishers with a portfolio of tools, processes and best practices that manage the creation of mobile content and speed its delivery to market. The Tira Mobile Content Lifecycle Management solution helps overcome the challenges of mobile deployment by facilitating the market planning, development, adaptation, testing and distribution of mobile content. Tira Wireless enables organizations such as Sony Pictures Entertainment, Superscape, AccuWeather.com and Jump Games to more effectively embrace the mobile market. Founded in 2001, Tira Wireless is a venture-backed company headquartered in Silicon Valley, with offices in Toronto, Chicago and Ukraine. Visit www.tirawireless.com for more information.

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NOTE: Tira Wireless is a registered trademark. All other company and product names may be trademarks of their respective owners. All Rights Reserved.


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