FOR IMMEDIATE RELEASE
Milan, Italy– 18th February, 2009– Black Bean Games is pleased to announce a strategic partnership with Lightning Fish to create a new family line of products called NewU.
The first release, NewU: Inside Out, due in Q3 2009, has been conceived in collaboration with Fitness First, the largest health and fitness operator in the world, and You Are What You Eat TM , a well known TV format and healthy eating book series.
NewU is a Nintendo Wii TM title that perfectly combines Fitness, Nutritional Advice and Daily Healthy tips to offer a holistic experience through personal well-being.
Fitness First has designed the Full-Body workout and has been strongly involved in the development of the game. Each exercise is demonstrated by one of Fitness First’s leading Personal Trainers. The Wii Balance Board TM and Wiimote TM are used to provide feedback on user’s progress and performance.
Despite expectations, in order to create the six in-game personal trainers, Lightning Fish have used video footage of the real trainers and avoided 3D graphics. For the target market this feels a lot more approachable and authentic than using computer graphics. In this way, NewU offers a choice of six different personal trainers, each with their own personality and the choice of several workout locations.
The exercises and workouts are only half of the story, You Are What You EatTM has provided experienced nutrition experts to create a series of recipes that can be used to complement physical exercises, whether you want to put on muscle or lose some extra weight. The bespoke recipes can even fit any personal dietary needs such as vegetarians, vegans and gluten intolerant diets.
NewU allows people to select a lifestyle goal in order to create their custom exercise plans and their custom nutritional plans.
“NewU is not a game; it has been conceived as an interactive healthy lifestyle and workout video for the 21st century. Using your personal goals, NewU is a serious help to achieve them.
Nowadays, the opportunity to have some spare time is a real pleasure; a personal trainer and a nutritionist are real privileges. Why not create something that can benefit everyone?
Fitness First and You Are What You Eat are proud to be involved in NewU and support our cause for a healthy lifestyle based on perfect equilibrium. They provided professional assistance so we could design a product that can be used by anyone to improve the quality of their everyday life. Furthermore, we strongly believe that NewU does not necessarily represent an alternative to health clubs or fitness centres, but can reach a wide variety of people who do not feel confident, do not have the time or just live too far away. NewU will stimulate a new way of life.” explained Fabrizio Vagliasindi, Black Bean Games Head of Marketing.
About Black Bean Games
Black Bean Games is the publishing label of Lago S.r.l., which is part of the Leader Group. Leveraging 20 years of market experience and knowledge, Black Bean is ideally positioned to launch games coming both from internal and external development teams, harnessing strong licenses, original IPs and focusing on three main areas: Racing, Family&Lifestyle and Action-Adventure games.
For further information about Black Bean and its products, visit the following web site:
About Lightning Fish
Lightning Fish is a videogame developer specialising in family-oriented titles for all the major consoles. Established in June 2008, in Banbury, United Kingdom, it has been founded by some of the most experienced names in the business and relies on a very talented team of producers, programmers, designers and artists. Lightning Fish develop games for Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Microsoft Windows, Smart Phones and arcade coin-op machines.
Despite being a new company, the team have previously released over a hundred games and sold tens of million of units. The staff have worked with high profile companies, such as Codemasters, Kuju, Black Bean Games, Milestone, Empire Interactive, Microsoft, The Bitmap Brothers, Renegade Software, Virgin Games, Sega Amusements, Namco, Atari, Taito, Interplay, Hasbro and Vivendi.
The key strengths of Lightning Fish lie in their highly-motivated teams and their broad experience. This allows them to produce innovative and quality games.
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