TOMY CORPORATION ANNOUNCES LOVELY LISA AND FRIENDS™

LOS ANGELES– Jan. 12, 2010– TOMY Corporation today announced that Lovely Lisa and Friends™ will be available at retail outlets nationwide this February for the Nintendo DS™ and Nintendo DSi™. The second installment to the fashion doll simulation game enables girls to explore their style and develop a variety of skills that teach them successful working habits. For the first time, players can take advantage of the Nintendo DSi camera functionality to customize a variety of outfits that reflect their personal style and taste.

“With the success of Lovely Lisa on the DS, we have refreshed the popular girl’s property with new DSi functionalities, making Lovely Lisa and Friends a great complement to the line of girl-friendly dolls and games,” said Mark Shinohara, executive vice president and COO at TOMY Corporation.“ Lovely Lisa and Friends brings true fashion doll play patterns to the DS and DSi with wholesome and suitable content that both young girls and their parents can enjoy.”

Lovely Lisa and Friends delivers socially responsible gameplay that teaches girls how to be their best, while working hard and having fun. Players can explore their own creativity and personal style by utilizing the Nintendo DSi camera functionality to take photos of real world images and apply them to a variety of outfits to dress Lisa. Players can also enjoy time with other characters as they swap outfits with Lisa’s two best friends, Alice and Maria, as well as participate in mini-games that include helping mom with shopping and cooking and putting furniture together with dad. To top it all off, players can partake in the idol game to dance their socks off, and earn Lisa points to buy clothes and accessories as they get ready for the Heart Hills Idol Pageant.

Lovely Lisa and Friends is rated“E” for Everyone and will be available on Nintendo DS and Nintendo DSi in February 2010 for an MSRP of $29.99. For more information, please visit www.TOMY-USA.com/videogames.

For additional assets and information, please visit: http://bhimpact.gamespress.com/product_page.asp?i=1024.

About TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

# # #

Media Contacts:

Bender/Helper Impact

Adrienne Borgstrom

310-694-3247

Adrienne_Borgstrom@bhimpact.com

Bender/Helper Impact

Michelle Hoffman

310-694-3154

Michelle_Hoffman@bhimpact.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.