TOMY CORPORATION RECOGNIZED BY iPARENTING MEDIA AWARDS FOR 2009 BEST PRODUCTS

Penny Racers™ Party: Turbo–Q Speedway for Wii™ Receives Prestigious iParenting Award

LOS ANGELES– Feb. 20, 2009– TOMY Corporation announced today that Penny Racers Party: Turbo-Q Speedway for Wii™ has received the 2009 Best Products Award in the videogame category for the 2009 iParenting Media Awards from iParenting.com. As a distinguished iParenting Media Award winner, Penny Racers Party: Turbo-Q Speedway has been recognized as a family-friendly videogame title that parents trust.

Based on the successful Choro-Q pull-back cars from Japan, Penny Racers Party: Turbo-Q Speedway allows players to zoom around the racetrack in more than 50 licensed vehicles from Nissan, Toyota, Honda®, Mazda and more, alongside wacky vehicles such as the Pop-Up Pirate™, rubber duckie, and groovy panda. Fun for families and children of all ages, players can customize their cars for speed and aerodynamics, creating one-of-a-kind vehicles. Up to four players can race head-to-head in high-speed chases through wild and wacky courses, including an oversized backyard jungle, mini-mart, and crazy lab-o-rinth. Using the capabilities of the Wii Remote™ with the Wii Wheel™ accessory and easy to learn controls, players can cross the finish line in a fully interactive fashion. Reasonably priced at $19.99, Penny Racers Party: Turbo-Q Speedway provides hours of racing fun for the entire family.

“The videogame market can be overwhelming for parents who are looking for family-friendly content for their kids,” said Laura Yoshioka, director of consumer software at TOMY Corporation.“TOMY strives to deliver fun, safe and quality interactive entertainment that the entire family can enjoy together. We are delighted to be recognized by iParenting Media Awards for Penny Racers Party: Turbo-Q Speedway, one of our first titles as a new vertical videogame publisher.”

The iParenting Media Awards Program ( www.iparentingmediaawards.com) provides a credible and objective method of determining the best products in the marketplace and honors them with the most prestigious consumer award. The iParenting Media Awards is the only consumer awards program certified by ISO 9001:2000, the internationally recognized standard of quality assurance. The reviewers are a diverse set of parents, experts, licensed childcare centers and schools nationwide. Award-winning products are selected based on their fun value, product quality, ease-of-use, play duration, educational nature and uniqueness, among other criteria.

Penny Racers Party: Turbo-Q Speedway is rated“E” for Everyone and is available on Wii for an MSRP of $19.99. For more information, please visit www.TOMY-USA.com/videogames.

About TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.


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