TOMY CORPORATION’S PARTY FUN PIRATE™ SETS SAIL FOR DIGITAL DOWNLOAD ON NINTENDO Wii

LOS ANGELES– April 13, 2009– Ahoy, mateys! TOMY Corporation today announced that Party Fun Pirate™ is now available for digital download on WiiWare™ for the Nintendo’s Wii™ system. Based on the popular Pop-Up Pirate™ toy manufactured by TOMY, Party Fun Pirate provides barrels of interactive fun for the entire family. Featuring multiplayer thrills for the ultimate pirate-party, the addictive game also contains Mii™ support that allows players to use their own Mii character in the game.

“The addition of a WiiWare game to our existing library of high quality, family-friendly titles further underscores TOMY’s commitment to videogames.  With this release, we were able to take the essence of the popular Pop-Up Pirate toy and translate it to a completely new experience with different play patterns and social interactions,” said Kazuhiko Sugiyama, President, TOMY Corporation.

In Party Fun Pirate, players become pirates who take turns thrusting swords into a barrel that holds their black-bearded Captain captive, trying to see who can throw the most swords without harm. The game features various adventures including a Pop-Up Party mode, where up to four pirates take turns at poking holes in the barrel, and a Pop-Up Logic mode, where a single mate competes in a race against time to find the bad holes before time runs out. As an added bonus, players are able to unlock the ability to play the entire game with their own Mii character in the barrel.

Party Fun Pirate is rated“E” for Everyone and is now available for digital download on WiiWare for the Nintendo’s Wii system. For more information, please visit www.TOMY-USA.com/videogames.

About TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults.  The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft,.  TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com. Nintendo trademarks used under license. WiiWare is available only through the Wii console.

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Bender Helper Impact               

Parnaz Taheri                   

310-694-3120                  

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Bender Helper Impact

Ashley Shaw

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ashley_shaw@bhimpact.com



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