Santa Monica, CA– Sept. 12, 2007– Starting today gamers can begin to create their own skating legacy on Xbox 360™ with Activision, Inc.’s (Nasdaq: ATVI) demo of Tony Hawk’s Proving Ground. Available now on Xbox LIVE® Marketplace, the demo gives fans a first taste of choosing their own skating style, the newest gameplay mechanics and advanced features from the deepest, most customizable skateboarding game ever. A demo for the PLAYSTATION®3 system will be available on the PLAYSTATION®Store beginning Thursday, September 13.
The demo takes skaters to Philadelphia (one of three cities in Tony Hawk’s Proving Ground) to begin shredding the pavement as contest-winning Career Athletes, fast and furious Hardcore Skaters and creative maverick Riggers, who alter and modify the world into their own skate park. As players progress they will experience the latest advancements in the world-renowned franchise, including Nail the Grab, for the ultimate control of grab tricks and tweaks; the Aggro Kick for clearing huge gaps; Rigging goals, enabling players to tweak the environment however they want to create unique skate lines; and video creation with the full-featured video editor for epic skate videos.
Tony Hawk’s Proving Ground is being developed by Neversoft Entertainment for the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system and is rated“T” (Teen) by the ESRB. The title is scheduled for release October 16. Versions are also in development for the Wii™ home video game system and PlayStation®2 computer entertainment system by Page 44 Studios, which are rated“T” (Teen) by the ESRB; and the Nintendo DS™ by Vicarious Visions carrying a rating of“E 10+” (Everyone 10 and older. For more information, visit http://www.thpgonline.com.
About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer,publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
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