Total Sports Asia extends mobile content portfolio with InLogic

Kuala Lumpur, Malaysia, 12 May 2009

Total Sports Asia (TSA), Asia’s leading sports marketing agency, and InLogic Software S.R.O (ISS), a producer of applications for mobile phones, today announced a new agency agreement that will see TSA distributing its mobile content including wallpapers, ringtones and games across all mobile clients in Asia.

ISS will offer mobile users in Asia access to sports specific content including football, sports celebrities, tuning&racing cars as well as a host of extreme sports.

Julian Jackson, Senior VP of Media said, "We look forward to partnering with Inlogic with their extensive and high quality mobile content by exploiting our well-established new media distribution networks in Asia. It is inline with our ongoing efforts of bringing only the best new media content to Asia, as the industry continues to gather pace.”

“We are very glad to enter a partnership with Total Sports Asia, and see a very exciting and potential future in this field. This marks another win-win example of high quality content provider leveraging the strength of our work. We believe in this cooperation and look forward to further collaboration with Total Sport Asia” said Jan Kalafut, CEO of InLogic.

About Total Sports Asia:

Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA’s integrated marketing approach has seen it win significant consulting accounts in Asia. For more info please visit www.totalsportsasia.com

About Inlogic:

Slovak developing company Inlogic software s.r.o. ( www.inlogic.eu) is an independent and dynamically growing company which develops games and applications for mobile phones based mostly on J2ME but also on Symbian and Windows Mobile. The company was established in 2002 with the permanent target to create excellent mobile phone games. While creating its titles, the company focuses on quality gameplay supported by excellent technical processing. Beside games for free market, the company also creates custom-made games, makes outsourcing work for big international companies (e.g. T-Mobile, Ericsson, O2, Eurotel and others) and runs affiliate program for selling mobile content PLAYAMO– www.playamo.com.


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