TOTTENHAM HOTSPUR LAUNCH GROUND-BREAKING NEW GAMING EXPERIENCE TO ENGAGE FANS OF THE FUTURE

EMBARGOED UNTIL 10:30AM (GMT) WEDNESDAY 7 AUGUST 2013

www.tottenhamturfies.com

·         Tottenham Turfies – an innovative digital gaming platform for boys and girls aged under 10

·         The world’s first ‘fully immersive’ entertainment platform for children to be created and developed by a Football Club

·         From the team behind great ideas for Disney, Cartoon Network and LEGO

·         Browser-based game compatible with Android and iOS smartphones and tablets, and desktop computers (HTML 5)

LONDON, Wednesday 7th August 2013: Tottenham Hotspur Football Club has announced the launch of a ground-breaking new entertainment platform that has been specially developed to engage young fans by capturing the imagination of 7-10 year old children. 

The launch of ‘Tottenham Turfies’ ( www.tottenhamturfies.com ) represents the world’s first fully-interactive digital experience for children to be created and developed by a Football Club.

With millions of young supporters across the globe, from the USA to China to the UK, Tottenham Hotspur Football Club launches a unique proposition that combines children’s love of fun and interactive games with their passion for football.

Tottenham Turfies aims to fire the imagination of young people using fictional, avatar-style characters, known as the ‘Turfies’, that live in the virtual world of the Tottenham Hotspur Football pitch. Children can design their own Turfie using over 115 million customisation combinations.

The platform has been designed to let boys and girls develop skills both on-and-off the pitch . Games such as Topsy Turfie, Training Run, Dodge’n’Dribble and the activity pack help to improve hand-eye coordination, problem-solving and creativity. Virtual leaderboards allow kids to play against their friends, give virtual gifts and even swap virtual player cards to help complete their collection.

By completing the games, kids can earn virtual trophies, medals and coins that can be converted into real-life prizes, such as tickets to Club Fun Days, Open Training Sessions, Stadium Tours and places on Tottenham Hotspur Soccer Schools, as well as Spurs merchandise.

And to further encourage offline engagement with the Club, codes can be earned at such events to buy virtual goods to decorate the users’ Turfie or the Turf in which they live.

Most importantly, Tottenham Turfies ensures a child’s safety whilst they are using the platform. Sign-up requires a parental email address and children are unable to message or talk to each other within the site. Only the Club is able to send messages to users via the ‘Turfie mail box’. But at the same time, it empowers kids by allowing them to play without requiring extensive participation by adults.

Daniel Levy, Chairman of Tottenham Hotspur, said: “ We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the Club.

“This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before.”

England international and star Spurs striker Jermain Defoe, who has trialled the new platform, said: “ When I was a young boy, we had football stickers to swap in the playground, but I would have loved to have been able to play against my friends online and create my own ‘Turfie’. Tottenham Turfies takes things to a new level and it’s a great way for kids to have fun and get into football from an early age.”

Tottenham Hotspur Football Club’s Head of Marketing, Emma Taylor, helped come up with the idea for the platform, which has been developed in conjunction with digital agency Hangar Seven, who have worked on projects for CBBC, Disney, Cartoon Network and LEGO.

Emma Taylor comments: “Children typically make their decisions about the team they will follow for life between the ages of 7-10, and we wanted to do something new that would engage with this audience and introduce them to the Club in an educational yet fun way.

“Knowing how popular digital devices have become with children, Tottenham Turfies has been designed to bring together all the great things about football and Tottenham Hotspur Football Club via a compelling mixture of interactive gaming, rewards and offline activity.

“The site is safe and secure and parents can rest easy in the knowledge that their child is playing in a controlled environment that is completely free and doesn’t have any hidden costs. Although designed to appeal to children under the age of 10, we believe Turfies has a wide appeal for girls and boys of all ages and beyond the world of football for kids who might not be so passionate about the sport but enjoy gaming and staying active”

Visit the home of the Turfies www.tottenhamturfies.com to create your own avatar, play games and quizzes, challenge friends and earn rewards. 

ENDS

For further information please contact Hayley Dodd or Rachael Everitt at Taylor Herring PR

0208 206 5151 / Hayley.dodd@taylorherring.com / Rachael.everitt@taylorherring.com

Notes to Editors:

About Tottenham Hotspur FC

Founded in 1882, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The team has achieved four consecutive top five Premier League finishes and has a multi-national squad of players that includes Jan Vertonghen, Hugo Lloris and current Footballer of the Year, Gareth Bale. Tottenham Hotspur also has:

-          A global following in excess of 175 million, with strong supporter bases across the UK, the USA, China, Asia and Southern Africa. 

-          Commercial partnerships with globally-recognised brands including HP, US sportswear giants Under Armour, EA Sports and StubHub

-          A newly-built state-of-the-art training centre with advanced plans for a new world class stadium development that will sit at the heart of a major regeneration for North London  

-          An award winning Foundation that has created nearly 2 million opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

About Hangar Seven - www.hangarseven.co.uk

Hangar Seven defines, creates, produces and manages content for retail and consumer brands across their entire business. They do this by harnessing their skills in strategy, idea generation, production and delivery in an end-to-end content solution.

Hangar Seven is one of the UK’s fastest growing Content creation and production agencies with offices and studios in the UK and Portugal. Focused on expert tactical delivery, they are informed by creative consumer insight, for retail and consumer brands. The team at Hangar Seven are enabled by unrivalled, large scale, in-house resources which facilitate committed cost management and improved ROI. Because of what they do, and how they do it, they are favoured by eight of the top ten UK retailers and more than 70 clients across the UK and beyond.

 


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