Tower Studios Launches With Focus On New Publishing Model for iPhone, and Social Network Platforms

LONDON - August 12, 2010– Tower Studios, a new publisher of games based on original and existing brands, launched today with a new publishing model and the company’s first title for iPhone and iPod Touch, Shoot to Kill. Tower Studios is led by Jon Hare, a games industry legend with more than 25 years of game development and publishing experience with companies including Sensible Software, Codemasters and Jagex. The company is focused on working with top-tier studios on original and licensed IPs that appeal to today’s core and emerging gaming markets. The company’s first partner is leading game development studio, Vivid Games.

“We want to be a different kind of publisher that brings those gameplay experiences we had in the arcade in the 80’s to a new generation,” said Jon Hare, CEO of Tower Studios.“with Vivid Games, we have our first partner to bring high-quality gaming experiences to market and we are doing it in true partnership where we work together for a common goal, unlike many relationships in the game publishing industry.”

“The Free for Freaks model really works with Shoot to Kill, which challenges players in a classic action shoot‘em up game that will bring back memories of Smash TV and Doom,” said Remi Koscielny, CEO of Vivid Games.“Partnering with Tower Studios is giving us the opportunity to create some great original IP and work on licenses that are beloved by generations.”

Tower Studios currently has multiple titles in development and is actively looking to work with more developers and brands, especially those that fit the Free for Freaks model. For more information visit: www.tower-studios.com

About Shoot to Kill

Developed by Vivid Games, Shoot to Kill is a modern classic arcade blast‘em up. The game is now available in the iTunes App Store at: http://itunes.apple.com/us/app/shoot-to-kill/id385901515?mt=8 and features:

    <*>6 Game Modes including Campaign, Survival and Multiplayer games plus a never-ending Eternal Life mode <*>30+ levels <*>5 weapons <*>14 different demons <*>13 achievements <*>666 ways to die

Shoot to Kill is the first game to feature the‘Free for Freaks’ payment system based on the player’s skill. With Free For Freaks,‘You only pay if you need to… and freaks always play for free.’ The game is available now for iPhone.

iPad, Flash, Android and Bada versions are currently in production and are expected in the near future.

Official Facebook page: http://apps.facebook.com/shoottokill

Game Trailer Link: http://www.youtube.com/watch?v=mSbglszApNQ

About Tower Studios

Tower Studios is a modern, independent, online games publisher offering a variety of original and licensed titles across a range of digital formats including iPhone, iPad, browser, Android and Samsung Bada.

Tower is owned and operated by Jon Hare, previously of Sensible Software. Hare has a strong games pedigree with 10 titles that have reached #1 over the last 25 years. Since last year, the company has been working quietly behind the scenes to secure deals with a number of license holders and game development companies. Tower is actively looking for quality licenses and additional studios to develop titles for the company. For more information, please visit: www.tower-studios.com

About Free for Freaks

‘Free for Freaks’ is a new payment system, pioneered by Tower Studios, where all games are downloaded for free, and players can play as much as they want with payments optional. The model rewards players for their skills and makes it possible to play for free forever. Shoot to Kill for iPhone and iPod Touch is the first game to feature the‘Free for Freaks’ payment system. Additional titles using the model are currently in development and will be released later this year.

About Vivid Games

Vivid Games is a leading game development studio specializing in high-quality games and apps for mobile, handheld and console platforms.

Since 2003, Vivid has developed games in collaboration with many different publishers, media companies, license holders and mobile network operators on an extensive range of original, licensed and ported titles. Vivid offers a full array of game development services to its international client base. For more information, please visit: www.vividgames.com

# # #

Contact

International Digital Entertainment Agency

Sean Kauppinen

+1-415-299-2156

sean@ide-agency.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.