TOYS"R"US OFFERING POKÉMON FANS A CHANCE TO BRING PIKACHU FROM THE TV SCREEN TO THEIR GAMES

 

BELLEVUE, WA - February 02, 2011 - As Ash and Pikachu™ prepare for their all-new adventures in the latest TV season, Pokémon: Black&White, head to participating Toys"R"Us stores in the United States and Puerto Rico now through February 13 for a special opportunity to bring Ash's Pikachu home on your Nintendo DS™ system. This special digital character distribution for the Pokémon™ Diamond, Pearl, Platinum, HeartGold, or SoulSilver Version games celebrates the incredible friendship between Ash and Pikachu and the many future adventures they'll have together as they discover never-before-seen Pokémon throughout the Unova region in the new animation on Cartoon Network.

Details for receiving Ash's Pikachu:

What: Ash's Pikachu digital character distribution. This Pikachu knows moves like Thunderbolt, Iron Tail and Volt Tackle - just like Ash's on TV!

Where: Toys"R"Us stores nationwide.

When: Now through February 13.

How: Players must have a Nintendo DS™, Nintendo DSi™ or Nintendo DSi XL™ system and their own copy of the English language versions of Pokémon Diamond, Pearl, Platinum, HeartGold or SoulSilver Versions video games (each sold separately).

Players must have acquired the Pokédex within their game.

Players must have no more than two Wonder Cards in their possession.

Visit participating U.S. or Puerto Rico Toys"R"Us stores during the designated distribution period.

Be sure to tune into Cartoon Network Saturday, February 12, at 9:00 a.m. for the two-episode premiere of Pokémon: Black&White!

For more information about the Ash's Pikachu digital character distribution in Canada, please visit http://www.pokemongoldsilver.com/ca/#/news/ashspikachu

For more information about Pokémon, please visit www.pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™, and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™, and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.

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Contact:

David Welch

BENDER/HELPER IMPACT

212-689-6360

David_Welch@bhimpact.com

Brian Reinert

BENDER/HELPER IMPACT

212-689-6360

brian_reinert@bhimpact.com

 


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